The irrational consumer: applying behavioural economics to your business strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farnham [u.a.]
Gower
2013
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 141 S. Ill., graph. Darst. |
| ISBN: | 9781472413444 9781472413451 9781472413765 |
Internformat
MARC
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| 245 | 1 | 0 | |a The irrational consumer |b applying behavioural economics to your business strategy |c Enrico Trevisan |
| 264 | 1 | |a Farnham [u.a.] |b Gower |c 2013 | |
| 300 | |a VIII, 141 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Economics |x Psychological aspects | |
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Datensatz im Suchindex
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4/012 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041367476 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:06Z |
| institution | BVB |
| isbn | 9781472413444 9781472413451 9781472413765 |
| language | English |
| lccn | 2013010233 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026815680 |
| oclc_num | 859540271 |
| open_access_boolean | |
| owner | DE-945 DE-1043 |
| owner_facet | DE-945 DE-1043 |
| physical | VIII, 141 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Gower |
| record_format | marc |
| spelling | Trevisan, Enrico 1973- Verfasser (DE-588)132971631 aut The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan Farnham [u.a.] Gower 2013 VIII, 141 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Wirtschaft Consumer behavior Economics Psychological aspects Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s b DE-604 |
| spellingShingle | Trevisan, Enrico 1973- The irrational consumer applying behavioural economics to your business strategy Psychologie Wirtschaft Consumer behavior Economics Psychological aspects Kaufverhalten (DE-588)4073331-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4062644-1 |
| title | The irrational consumer applying behavioural economics to your business strategy |
| title_auth | The irrational consumer applying behavioural economics to your business strategy |
| title_exact_search | The irrational consumer applying behavioural economics to your business strategy |
| title_full | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_fullStr | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_full_unstemmed | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_short | The irrational consumer |
| title_sort | the irrational consumer applying behavioural economics to your business strategy |
| title_sub | applying behavioural economics to your business strategy |
| topic | Psychologie Wirtschaft Consumer behavior Economics Psychological aspects Kaufverhalten (DE-588)4073331-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Psychologie Wirtschaft Consumer behavior Economics Psychological aspects Kaufverhalten Verbraucherverhalten |
| work_keys_str_mv | AT trevisanenrico theirrationalconsumerapplyingbehaviouraleconomicstoyourbusinessstrategy |