The "Made in Germany" champion brands: nation branding, innovation and world export leadership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Gower
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 285 Seiten |
| ISBN: | 9781409466468 |
Internformat
MARC
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|---|---|---|---|
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Datensatz im Suchindex
| _version_ | 1804151451442741248 |
|---|---|
| adam_text | Contents
Foreword
Chapter
1
Chapter
2
Chapter
3
Chapter
4
Chapter
5
Chapter
6
Chapter
7
Afterword
References
Index
Branding and the Made in Germany Brand: A Perspective
From Rubble to an Economic Miracle to a World Export Leader
The Superstars
The Star Brands
The Facilitators and Influences
The Less-Known Champions
Some Innovative and Emergent Stars
ix
1
7
13
53
131
165
243
255
259
267
|
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| spelling | Joseph, Ugesh A. Verfasser aut The "Made in Germany" champion brands nation branding, innovation and world export leadership by Ugesh A. Joseph Farnham Gower 2013 285 Seiten txt rdacontent n rdamedia nc rdacarrier Branding (Marketing) Germany Export marketing Germany Exportmarketing (DE-588)4153393-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Exportmarketing (DE-588)4153393-8 s Markenpolitik (DE-588)4144679-3 s b DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-4094-6648-2 Erscheint auch als Online-Ausgabe, PDF 978-1-4094-6647-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026812974&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Joseph, Ugesh A. The "Made in Germany" champion brands nation branding, innovation and world export leadership Branding (Marketing) Germany Export marketing Germany Exportmarketing (DE-588)4153393-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4153393-8 (DE-588)4144679-3 (DE-588)4011882-4 |
| title | The "Made in Germany" champion brands nation branding, innovation and world export leadership |
| title_auth | The "Made in Germany" champion brands nation branding, innovation and world export leadership |
| title_exact_search | The "Made in Germany" champion brands nation branding, innovation and world export leadership |
| title_full | The "Made in Germany" champion brands nation branding, innovation and world export leadership by Ugesh A. Joseph |
| title_fullStr | The "Made in Germany" champion brands nation branding, innovation and world export leadership by Ugesh A. Joseph |
| title_full_unstemmed | The "Made in Germany" champion brands nation branding, innovation and world export leadership by Ugesh A. Joseph |
| title_short | The "Made in Germany" champion brands |
| title_sort | the made in germany champion brands nation branding innovation and world export leadership |
| title_sub | nation branding, innovation and world export leadership |
| topic | Branding (Marketing) Germany Export marketing Germany Exportmarketing (DE-588)4153393-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Germany Export marketing Germany Exportmarketing Markenpolitik Deutschland |
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