Business-to-business marketing management: strategies, cases and solutions
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Bingley [u.a.]
Emerald
2012
|
| Edition: | 1. ed. |
| Series: | Advances in business marketing and purchasing
18 |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781780525778 |
Staff View
MARC
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Record in the Search Index
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| series | Advances in business marketing and purchasing |
| series2 | Advances in business marketing and purchasing |
| spelling | Business-to-business marketing management strategies, cases and solutions ed. by Mark S. Glynn ... 1. ed. Bingley [u.a.] Emerald 2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Advances in business marketing and purchasing 18 Management (DE-588)4037278-9 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Management (DE-588)4037278-9 s DE-604 Glynn, Mark S. Sonstige (DE-588)138648743 oth Erscheint auch als Druckausgabe 978-1-78052-576-1 Advances in business marketing and purchasing 18 (DE-604)BV006155142 18 http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=450152 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Business-to-business marketing management strategies, cases and solutions Advances in business marketing and purchasing Management (DE-588)4037278-9 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4631075-7 (DE-588)4143413-4 |
| title | Business-to-business marketing management strategies, cases and solutions |
| title_auth | Business-to-business marketing management strategies, cases and solutions |
| title_exact_search | Business-to-business marketing management strategies, cases and solutions |
| title_full | Business-to-business marketing management strategies, cases and solutions ed. by Mark S. Glynn ... |
| title_fullStr | Business-to-business marketing management strategies, cases and solutions ed. by Mark S. Glynn ... |
| title_full_unstemmed | Business-to-business marketing management strategies, cases and solutions ed. by Mark S. Glynn ... |
| title_short | Business-to-business marketing management |
| title_sort | business to business marketing management strategies cases and solutions |
| title_sub | strategies, cases and solutions |
| topic | Management (DE-588)4037278-9 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Management Business-to-Business-Marketing Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=450152 |
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