Business model design and learning: a strategic guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2013
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Strategic management collection
|
| Schlagworte: | |
| Beschreibung: | The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors |
| Beschreibung: | 138 S. Ill. |
| ISBN: | 9781606494868 9781606494875 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV041354915 | ||
| 003 | DE-604 | ||
| 005 | 20141110 | ||
| 007 | t | ||
| 008 | 131011s2013 a||| |||| 00||| eng d | ||
| 020 | |a 9781606494868 |c (pbk) |9 978-1-60649-486-8 | ||
| 020 | |a 9781606494875 |c (ebook) |9 978-1-60649-487-5 | ||
| 035 | |a (OCoLC)873393969 | ||
| 035 | |a (DE-599)BVBBV041354915 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-1051 | ||
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 100 | 1 | |a Spencer, Barbara J. |e Verfasser |0 (DE-588)124571506 |4 aut | |
| 245 | 1 | 0 | |a Business model design and learning |b a strategic guide |c Barbara Spencer |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York, NY |b Business Expert Press |c 2013 | |
| 300 | |a 138 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Strategic management collection | |
| 500 | |a The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors | ||
| 505 | 0 | |a Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index | |
| 650 | 4 | |a business model | |
| 650 | 4 | |a business model components | |
| 650 | 4 | |a business model lenses | |
| 650 | 4 | |a customer value proposition | |
| 650 | 4 | |a value appropriation | |
| 650 | 4 | |a profit formula | |
| 650 | 4 | |a target customer | |
| 650 | 4 | |a customer perceived value | |
| 650 | 4 | |a customer value agreement | |
| 650 | 4 | |a customer value relationship | |
| 650 | 4 | |a business model experimentation | |
| 650 | 4 | |a business modeling | |
| 650 | 4 | |a Business planning | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026803402 | ||
Datensatz im Suchindex
| _version_ | 1804151435634409472 |
|---|---|
| any_adam_object | |
| author | Spencer, Barbara J. |
| author_GND | (DE-588)124571506 |
| author_facet | Spencer, Barbara J. |
| author_role | aut |
| author_sort | Spencer, Barbara J. |
| author_variant | b j s bj bjs |
| building | Verbundindex |
| bvnumber | BV041354915 |
| classification_rvk | QP 320 |
| contents | Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index |
| ctrlnum | (OCoLC)873393969 (DE-599)BVBBV041354915 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV041354915 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:54:47Z |
| institution | BVB |
| isbn | 9781606494868 9781606494875 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026803402 |
| oclc_num | 873393969 |
| open_access_boolean | |
| owner | DE-11 DE-1051 |
| owner_facet | DE-11 DE-1051 |
| physical | 138 S. Ill. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Strategic management collection |
| spelling | Spencer, Barbara J. Verfasser (DE-588)124571506 aut Business model design and learning a strategic guide Barbara Spencer 1. ed. New York, NY Business Expert Press 2013 138 S. Ill. txt rdacontent n rdamedia nc rdacarrier Strategic management collection The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling Business planning |
| spellingShingle | Spencer, Barbara J. Business model design and learning a strategic guide Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling Business planning |
| title | Business model design and learning a strategic guide |
| title_auth | Business model design and learning a strategic guide |
| title_exact_search | Business model design and learning a strategic guide |
| title_full | Business model design and learning a strategic guide Barbara Spencer |
| title_fullStr | Business model design and learning a strategic guide Barbara Spencer |
| title_full_unstemmed | Business model design and learning a strategic guide Barbara Spencer |
| title_short | Business model design and learning |
| title_sort | business model design and learning a strategic guide |
| title_sub | a strategic guide |
| topic | business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling Business planning |
| topic_facet | business model business model components business model lenses customer value proposition value appropriation profit formula target customer customer perceived value customer value agreement customer value relationship business model experimentation business modeling Business planning |
| work_keys_str_mv | AT spencerbarbaraj businessmodeldesignandlearningastrategicguide |