International perspectives of marketing theory: 4 Transforming marketing, consumer and society dynamics
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
London [u.a.]
Sage
2014
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage library in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 378 S. Ill., graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 4. International perspectives of marketing theory. Transforming marketing, consumer and society
Autor:
Jahr: 2014
Contents
Volume IV: Transforming Marketing, Consumer and
Society Dynamics
Introduction: Transforming Marketing, Consumer and Society Dynamics vii
Mark Tadajewski and Robert Cluley
Embodiment
45. Borderlines: Skin, Tattoos and Consumer Culture Theory 3
Maurice Patterson and Jonathan Schroeder
46. Embodied Ethnicity: The Ethnic Affiliation Grounded in the Body 21
Delphine Dion, Lionel Sitz and Eric Rémy
47. The Dismal Trade as Culture Industry 47
George Sanders
48. Do Not Go Cheaply into That Good Night: Death-Ritual Consumption
in Asante, Ghana 75
Samuel K. Bonsu and Russell W. Belk
Marketing, Dematerialisation and Coproduction
49. Extended Self in a Digital World 107
Russell Belk
50. The Ethical Economy of Customer Coproduction 155
Adam Arvidsson
Rethinking Marketing, Consumption and Society
51. Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? 181
Stephen Brown, Pierre McDonagh and Clifford Shultz
52. Street-Level Drug Market Activity in Sydney s Primary Heroin Markets:
Organization, Adulteration Practices, Pricing, Marketing and Violence 205
Ross Coomber and Lisa Maher
53. Escaping the Gift Economy 235
Jean-Sébastien Marcoux
54. Marketing Means and Ends for a Sustainable Society: A Welfare
Agenda for Transformative Change 263
Richard J. Varey
55. Sharing 293
Russell Belk
56. Enterprise and Inequality: A Study of Avon in South Africa 333
Linda Scott, Catherine Dolan, Mary Johnstone-Louis,
Kimberly Sugden and Maryalice Wu
57. Shampoo, Saris and SIM Cards: Seeking Entrepreneurial Futures at
the Bottom of the Pyramid 365
Catherine Dolan, Mary Johnstone-Louis and Linda Scott
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| spelling | International perspectives of marketing theory 4 Transforming marketing, consumer and society dynamics ed. by Mark Tadajewski ... 1. publ. London [u.a.] Sage 2014 XII, 378 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Tadajewski, Mark (DE-588)138921547 edt (DE-604)BV041349891 4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026798495&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International perspectives of marketing theory |
| title | International perspectives of marketing theory |
| title_auth | International perspectives of marketing theory |
| title_exact_search | International perspectives of marketing theory |
| title_full | International perspectives of marketing theory 4 Transforming marketing, consumer and society dynamics ed. by Mark Tadajewski ... |
| title_fullStr | International perspectives of marketing theory 4 Transforming marketing, consumer and society dynamics ed. by Mark Tadajewski ... |
| title_full_unstemmed | International perspectives of marketing theory 4 Transforming marketing, consumer and society dynamics ed. by Mark Tadajewski ... |
| title_short | International perspectives of marketing theory |
| title_sort | international perspectives of marketing theory transforming marketing consumer and society dynamics |
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