International perspectives of marketing theory: 2 Managing marketplace relations
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage
2014
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage library in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 375 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 2. International perspectives of marketing theory. Managing marketplace relations
Autor:
Jahr: 2014
Contents
Volume II: Managing Marketplace Relations
Introduction: Managing Marketplace Relations vii
Robert Cluley and Mark Tadajewski
Relational and Contemporary Marketing Practices
15. Death of a Metaphor: Reviewing the Marketing as
Relationships Frame 3
Lisa O Malley, Maurice Patterson and Helen Kelly-Holmes
16. Towards a Contingent, Empirically Validated, and Power
Cognisant Relationship Marketing 25
Edward Kasabov
17. Towards a New Model of Customer Compliance Service Provision 53
Edward Kasabov and Mex J. Warlow
18. Marketing Identities: Shifting Circles of Identification in
Inter-organizational Relationships 85
Nick Ellis and Sierk Ybema
Contemporary Business Marketing Practices in a Global Context
19. Constructing Identities in Indian Networks: Discourses of
Marketing Management in Inter-organizational Relationships 117
Nick Ellis, Michel Rod,Tim Beal and Val Lindsay
20. Business-to-Business Marketing Practices in West Africa,
Argentina and the United States 145
Kofi Q. Dadzie, Wesley J. Johnston and Jaqueline Pels
21. Institutions and Business Networks: A Comparative Analysis of the
Chinese, Russian, and Western European Markets 163
Hans Jansson, Martin Johanson and Joachim Ramström
22. Building Trust in US-Japanese Business Relationships: Mediating
Role of Cultural Sensitivity 191
Ritu Lohtia, Daniel C. Bello and Constance Elise Porter
Service Provision, Emotional Labour and Misbehaviour
23. Sales Floor Trajectories: Distinction and Service in Fostsocialist China 221
Amy Hanser
24. The Gendered Rice Bowl: The Sexual Politics of Service Work in
Urban China 249
Amy Hanser
25. Compassion at the Counter: Service Providers and Bereaved
Consumers 271
Stephanie O Donohoe and Darach Turley
26. Dysfunctional Customer Behavior Severity: An Empirical Examination 289
Kate L. Reynolds and Lloyd C. Harris
27. Deviant Customer Behaviour: A Study of Techniques of Neutralisation 319
Lloyd C. Harris and Kate L. Daunt
28. Customer Abuse to Service Workers: An Analysis of Its Social Creation
within the Service Economy 343
Marek Korczynski and Claire Evans
29. Downloading Deviance: Symbolic Interactionism and
Unauthorised File-Sharing 361
Robert Cluley
|
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| language | English |
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| spelling | International perspectives of marketing theory 2 Managing marketplace relations ed. by Mark Tadajewski ... 1. publ. London [u.a.] Sage 2014 XII, 375 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Tadajewski, Mark (DE-588)138921547 edt (DE-604)BV041349891 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026798490&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International perspectives of marketing theory |
| title | International perspectives of marketing theory |
| title_auth | International perspectives of marketing theory |
| title_exact_search | International perspectives of marketing theory |
| title_full | International perspectives of marketing theory 2 Managing marketplace relations ed. by Mark Tadajewski ... |
| title_fullStr | International perspectives of marketing theory 2 Managing marketplace relations ed. by Mark Tadajewski ... |
| title_full_unstemmed | International perspectives of marketing theory 2 Managing marketplace relations ed. by Mark Tadajewski ... |
| title_short | International perspectives of marketing theory |
| title_sort | international perspectives of marketing theory managing marketplace relations |
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