International perspectives of marketing theory: 1 Performing marketing
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage
2014
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage library in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXI, 421 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 1. International perspectives of marketing theory. Performing marketing
Autor:
Jahr: 2014
Contents
Appendix of Sources xi
Editors Introduction: International Perspectives of Marketing Theory xxi
Mark Tadajewski and Robert Cluley
Volume I: Performing Marketing
Introduction: Performing Marketing Mark Tadajewski and Robert Cluley xxiii
Overviews
1. Another Discipline for the Market Economy: Marketing as a
Performative Knowledge and Know-How for Capitalism 3
Franck Cochoy
2. Towards a History of Critical Marketing Studies 27
Mark Tadajewski
Performativity of Markets and Marketing
3. Shaping Exchanges, Performing Markets: The Study of Market ing
Practices 91
Luis Araujo and Hans Kjellberg
4. Marketing Mobile Futures: Assembling Constituencies and Creating
Compelling Stories for an Emerging Technology 123
Elena Simakova and Daniel Neyland
5. Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic,
Equipped Cognition and the Clustered Consumer 149
Franck Cochoy
Service Dominant Logic, Co-Creation and Mobilising Consumer
Practice
6. Service-Dominant Logic: What It Is, What It Is Not, What It Might Be 179
Stephen L. Vargo and Robert F. Lusch
7. Service-Dominant Logic as a Foundation for a General Theory 197
Robert F. Lusch and Stephen L Vargo
8. Value Co-creation in Service Logic: A Critical Analysis 217
Christian Grönroos
9. How Brand Community Practices Create Value 245
Hope Jensen Schau, Albert M. Muhiz Jr, and Eric J. Arnould
10. Working Consumers: The Next Step in Marketing Theory? 285
Bernard Cova and Daniele Dalli
11. Contextualizing and Critiquing the Fantastic Prosumer: Power,
Alienation and Hegemony 311
Edward Comor
Market Research Practices
12. Convoking the Consumer in Person: The Focus Group Effect 337
Catherine Grandclément and Gerald Gaglio
13. Consumer Segmentation in Practice: An Ethnographic Account of
Slippage 365
Patricia L. Sunderland and Rita M. Denny
14. Ethnographic Stories for Market Learning 389
Julien Cayla and Eric Arnould
Volume 11: Managing Marketplace Relations
Introduction: Managing Marketplace Relations vii
Robert Cluley and Mark Tadajewski
Relational and Contemporary Marketing Practices
15. Death of a Metaphor: Reviewing the Marketing as
Relationships Frame
Lisa O Malley, Maurice Patterson and Helen Kelly-Holmes
16. Towards a Contingent, Empirically Validated, and Power
Cognisant Relationship Marketing
Edward Kasabov
17. Towards a New Model of Customer Compliance Service Provision
Edward Kasabov and Alex J. Warlow
18. Marketing Identities: Shifting Circles of Identification in
Inter-organizational Relationships
Nick Ellis and Sierk Ybema
Contemporary Business Marketing Practices in a Global Context
19. Constructing Identities in Indian Networks: Discourses of
Marketing Management in Inter-organizational Relationships 117
Nick Ellis, Michel Rod,Tim Beal and Val Lindsay
3
25
53
85
20. Business-to-Business Marketing Practices in West Africa,
Argentina and the United States 145
Kofi Q. Dadzie, Wesley J. Johnston and Jaqueline Pels
21. Institutions and Business Networks: A Comparative Analysis of the
Chinese, Russian, and Western European Markets 163
Hans Jansson, Martin Johanson and Joachim Ramström
22. Building Trust in US-Japanese Business Relationships: Mediating
Role of Cultural Sensitivity 191
Ritu Lohtia, Daniel C. Bello and Constance Elise Porter
Service Provision, Emotional Labour and Misbehaviour
23. Sales Floor Trajectories: Distinction and Service in Postsocialist China 221
Amy Hanser
24. The Gendered Rice Bowl: The Sexual Politics of Service Work in
Urban China 249
Amy Hanser
25. Compassion at the Counter: Service Providers and Bereaved
Consumers 271
Stephanie O Donohoe and Darach Turley
26. Dysfunctional Customer Behavior Severity: An Empirical Examination 289
Kate L. Reynolds and Lloyd C. Harris
27. Deviant Customer Behaviour: A Study of Techniques of Neutralisation 319
Lloyd C. Harris and Kate L. Daunt
28. Customer Abuse to Service Workers: An Analysis of Its Social Creation
within the Service Economy 343
Marek Korczynski and Claire Evans
29. Downloading Deviance: Symbolic Interactionism and
Unauthorised File-Sharing 361
Robert Cluley
Volume III: The Boundaries of Marketing and
Consumer Practice
Introduction: The Boundaries of Marketing and Consumer Practices vii
Mark Tadajewski and Robert Cluley
Contextual and Structural Turns in Understanding Practices
30. Towards an Epistemology of Consumer Culture Theory:
Phenomenology and the Context of Context 3
Soren Askegaard and Jeppe Trolle Linnet
31. Intersectionality 101 33
Ahir Gopaldas
32. Uncertainty and the Problem of Value: Consumers, Culture and
Inequality in Urban China 43
Amy Hanser
33. Free to Those Who Can Afford It: The Everyday Affordance of Privilege 69
Noah McClain and Ashley Meurs
34. Frustrated Fatshionistas: An Institutional Theory Perspective on
Consumer Quests for Greater Choice in Mainstream Markets 91
Daiane Scaraboto and Eileen Fischer
35. An Analysis of Material Consumption Culture in the Muslim World 135
Aliakbar Jafari and Ahmet Silerdem
36. The Use of Western Brands in Asserting Chinese National Identity 159
Lily Dong and Kelly Tian
Further Contributions to the De-Americanization of Marketing
Theory, Thought and Practice
37. Globalization, Consumer Tensions, and the Shaping of Consumer
Culture in India
Giana M. Eckhardt and Humaira Mahi
38. Indian Consumer Kaun Hai? The Class-based Grammar of Indian
Advertising
Julien Cayla and Mark Elson
39. Consuming Postcolonial Shopping Malls
Rohit Varman and Russell W. Belk
40. Making Theory and Practice in Subsistence Markets: An Analytic
Autoethnography of MASAZI in Accra, Ghana
Benêt DeBerry-Spence
41. Modern Retailers in Transition Economies: The Case of Vietnam
Masayoshi Maruyama and Le Viet Trung
Global Branding, Glocal Identities, and Imagined Communities
42. A Cultural Approach to Branding in the Global Marketplace 343
Julien Cayla and Eric J. Arnould
43. The Glocalization of Youth Culture: The Global Youth Segment as
Structures of Common Difference 371
Dannie Kjeldgaard and Spren Askegaard
44. Underdeveloped Other in Country-of-Origin Theory and Practices 401
Rohit Varman and Janeen Arnold Costa
201
229
255
281
301
Volume IV: Transforming Marketing, Consumer and
Society Dynamics
Introduction: Transforming Marketing, Consumer and Society Dynamics vii
Mark Tadajewski and Robert Cluley
Embodiment
45. Borderlines: Skin, Tattoos and Consumer Culture Theory 3
Maurice Patterson and Jonathan Schroeder
46. Embodied Ethnicity: The Ethnic Affiliation Grounded in the Body 21
Delphine Dion, Lionel Sitz and Eric Rémy
47. The Dismal Trade as Culture Industry 47
George Sanders
48. Do Not Go Cheaply into That Good Night: Death-Ritual Consumption
in Asante, Ghana 75
Samuel K. Bonsu and Russell W. Belk
Marketing, Dematerialisation and Coproduction
49. Extended Self in a Digital World 107
Russell Belk
50. The Ethical Economy of Customer Coproduction 155
Adam Arvidsson
Rethinking Marketing, Consumption and Society
51. Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? 181
Stephen Brown, Pierre McDonagh and Clifford Shultz
52. Street-Level Drug Market Activity in Sydney s Primary Heroin Markets:
Organization, Adulteration Practices, Pricing, Marketing and Violence 205
Ross Coomber and Lisa Maker
53. Escaping the Gift Economy 235
Jean-Sébastien Marcoux
54. Marketing Means and Ends for a Sustainable Society: A Welfare
Agenda for Transformative Change 263
Richard J. Varey
55. Sharing 293
Russell Belk
56. Enterprise and Inequality: A Study of Avon in South Africa 333
Linda Scott, Catherine Dolan, Mary Johnstone-Louis,
Kimberly Sugden and Maryalice Wu
57. Shampoo, Saris and SIM Cards: Seeking Entrepreneurial Futures
the Bottom of the Pyramid 365
Catherine Dolan, Mary Johnstone-Louis and. Linda Scott
|
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| spelling | International perspectives of marketing theory 1 Performing marketing ed. by Mark Tadajewski ... 1. publ. London [u.a.] Sage 2014 XXXI, 421 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Tadajewski, Mark (DE-588)138921547 edt (DE-604)BV041349891 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026798487&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_full | International perspectives of marketing theory 1 Performing marketing ed. by Mark Tadajewski ... |
| title_fullStr | International perspectives of marketing theory 1 Performing marketing ed. by Mark Tadajewski ... |
| title_full_unstemmed | International perspectives of marketing theory 1 Performing marketing ed. by Mark Tadajewski ... |
| title_short | International perspectives of marketing theory |
| title_sort | international perspectives of marketing theory performing marketing |
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