Rhetorik der Werbung: Grundzüge einer rhetorischen Werbetheorie
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Konstanz
UVK Verl.-Ges.
2011
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| Schriftenreihe: | Kommunikationswissenschaft
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (328 S.) graph. Darst. |
| ISBN: | 9783744503914 9783867643054 |
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| discipline | Allgemeines Kommunikationswesen Wirtschaftswissenschaften Literaturwissenschaft Sprachwissenschaften |
| format | Thesis Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-28T04:15:02Z |
| institution | BVB |
| isbn | 9783744503914 9783867643054 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026794634 |
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| physical | 1 Online-Ressource (328 S.) graph. Darst. |
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| publishDate | 2011 |
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| publisher | UVK Verl.-Ges. |
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| series2 | Kommunikationswissenschaft |
| spellingShingle | Lehn, Isabelle 1979- Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie Werbewirkung (DE-588)4189647-6 gnd Rhetorik (DE-588)4076704-8 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4076704-8 (DE-588)4113937-9 |
| title | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie |
| title_auth | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie |
| title_exact_search | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie |
| title_full | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie Isabelle Lehn |
| title_fullStr | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie Isabelle Lehn |
| title_full_unstemmed | Rhetorik der Werbung Grundzüge einer rhetorischen Werbetheorie Isabelle Lehn |
| title_short | Rhetorik der Werbung |
| title_sort | rhetorik der werbung grundzuge einer rhetorischen werbetheorie |
| title_sub | Grundzüge einer rhetorischen Werbetheorie |
| topic | Werbewirkung (DE-588)4189647-6 gnd Rhetorik (DE-588)4076704-8 gnd |
| topic_facet | Werbewirkung Rhetorik Hochschulschrift |
| url | https://elibrary.utb.de/doi/book/10.1453/9783744503914 |
| work_keys_str_mv | AT lehnisabelle rhetorikderwerbunggrundzugeeinerrhetorischenwerbetheorie |