Marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, Essex
Pearson
2014
|
| Ausgabe: | 4. ed., new internat. ed. |
| Schlagworte: | |
| Beschreibung: | II, 492 S. Ill., graph. Darst. |
| ISBN: | 1292023414 9781292023410 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041292588 | ||
| 003 | DE-604 | ||
| 005 | 20150203 | ||
| 007 | t | ||
| 008 | 130927s2014 xxuad|| |||| 00||| eng d | ||
| 020 | |a 1292023414 |9 1-292-02341-4 | ||
| 020 | |a 9781292023410 |9 978-1-292-02341-0 | ||
| 035 | |a (OCoLC)859425246 | ||
| 035 | |a (DE-599)BVBBV041292588 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Winer, Russell S. |d 1951- |e Verfasser |0 (DE-588)138781354 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |c Russ Winer ; Davi Dhar |
| 250 | |a 4. ed., new internat. ed. | ||
| 264 | 1 | |a Harlow, Essex |b Pearson |c 2014 | |
| 300 | |a II, 492 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Marketingtheorie |2 stw | |
| 650 | 7 | |a Marktforschung |2 stw | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026741542 | ||
Datensatz im Suchindex
| _version_ | 1804151357673832448 |
|---|---|
| any_adam_object | |
| author | Winer, Russell S. 1951- |
| author_GND | (DE-588)138781354 |
| author_facet | Winer, Russell S. 1951- |
| author_role | aut |
| author_sort | Winer, Russell S. 1951- |
| author_variant | r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV041292588 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)859425246 (DE-599)BVBBV041292588 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., new internat. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV041292588 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:53:32Z |
| institution | BVB |
| isbn | 1292023414 9781292023410 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026741542 |
| oclc_num | 859425246 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | II, 492 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut Marketing management Russ Winer ; Davi Dhar 4. ed., new internat. ed. Harlow, Essex Pearson 2014 II, 492 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s b DE-604 |
| spellingShingle | Winer, Russell S. 1951- Marketing management Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_full | Marketing management Russ Winer ; Davi Dhar |
| title_fullStr | Marketing management Russ Winer ; Davi Dhar |
| title_full_unstemmed | Marketing management Russ Winer ; Davi Dhar |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketingpolitik stw Marketingtheorie stw Marktforschung stw Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingpolitik Marketingtheorie Marktforschung Marketing Management Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT winerrussells marketingmanagement |