APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it, how to profit from it (rev. 4. ed.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. rev. 4. ed. Chichester, West Sussex: Wiley, 2012.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. rev. 4. ed. Wiley, 2012.