Market segmentation: how to do it, how to profit from it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2012
|
| Ausgabe: | rev. 4. ed. |
| Schlagworte: | |
| Beschreibung: | XXI, 490 S. graph. Darst. |
| ISBN: | 9781118432679 9781118432747 9781118432754 9781118432730 |
Internformat
MARC
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| 008 | 130916s2012 d||| |||| 00||| eng d | ||
| 020 | |a 9781118432679 |9 978-1-118-43267-9 | ||
| 020 | |a 9781118432747 |9 978-1-118-43274-7 | ||
| 020 | |a 9781118432754 |9 978-1-118-43275-4 | ||
| 020 | |a 9781118432730 |9 978-1-118-43273-0 | ||
| 035 | |a (OCoLC)859399042 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b how to do it, how to profit from it |c Malcolm McDonald and Ian Dunbar |
| 250 | |a rev. 4. ed. | ||
| 264 | 1 | |a Chichester, West Sussex |b Wiley |c 2012 | |
| 300 | |a XXI, 490 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Dunbar, Ian |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Dunbar, Ian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Dunbar, Ian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV041271910 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)859399042 (DE-599)BVBBV041271910 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | rev. 4. ed. |
| format | Book |
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| id | DE-604.BV041271910 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:42Z |
| institution | BVB |
| isbn | 9781118432679 9781118432747 9781118432754 9781118432730 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026245504 |
| oclc_num | 859399042 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXI, 490 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar rev. 4. ed. Chichester, West Sussex Wiley 2012 XXI, 490 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it, how to profit from it Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_exact_search | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it, how to profit from it |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |