30 Minuten Marketing-Kooperationen:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Offenbach am Main
GABAL
2013
|
| Schriftenreihe: | 30-Minuten-Reihe
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 95 S. graph. Darst. |
| ISBN: | 9783869365244 3869365242 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1806325814855204864 |
|---|---|
| adam_text |
IMAGE 1
INHALT
VORWORT 6
1. DAS KONZEPT FUER IHRE MARKETINGKOOPERATIONEN 9
VORTEILE VON MARKETING-KOOPERATIONEN 10 ZEITPUNKTE UND ARTEN VON
MARKETING- KOOPERATIONEN 13
DIE KONKRETE ZIELSETZUNG 22
2. DER POWER-PARTNER: WER PASST? 29
DEN PASSENDEN POWER-PARTNER FINDEN 30
KRITERIEN FUER DIE AUSWAHL 34
DAS NEER-KONZEPT 37
3. VORTEILSIDEEN ENTWICKELN 43
DAS NUTZENQUADRAT 44
VORTEILSIDEEN FUER DEN KOOPERATIONSPARTNER 47 VORTEILSIDEEN FUER DIE
KUNDEN 53
4. DIE ERFOLGREICHE SUCHE NACH DEM POWER-PARTNER 57
DIE SUCHE NACH DEM RICHTIGEN KOOPERATIONS PARTNER 58
DAS INTERNET SINNVOLL FUER DIE SUCHE NUTZEN 60 IHRE ERSTE KONTAKTAUFNAHME
66
4 INHALT
HTTP://D-NB.INFO/103409789X
IMAGE 2
5. VEREINBARUNG UND ERFOLGSKONTROLLE 73
WICHTIGE PUNKTE BEI EINER VEREINBARUNG 74 VERHANDLUNGSTAKTIKEN 78
WAR IHRE KOOPERATION ERFOLGREICH? 80
FAST READER 85
DER AUTOR 92
WEITERFUEHRENDE LITERATUR 93
REGISTER 94
INHALT 5 |
| any_adam_object | 1 |
| author | Görtz, Christian |
| author_GND | (DE-588)142286109 |
| author_facet | Görtz, Christian |
| author_role | aut |
| author_sort | Görtz, Christian |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV041269996 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)858081518 (DE-599)DNB103409789X |
| dewey-full | 658.18 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.18 |
| dewey-search | 658.18 |
| dewey-sort | 3658.18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-03T00:55:35Z |
| institution | BVB |
| isbn | 9783869365244 3869365242 |
| language | German |
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| physical | 95 S. graph. Darst. |
| publishDate | 2013 |
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| publisher | GABAL |
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| series2 | 30-Minuten-Reihe |
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| subject_GND | (DE-588)4078604-3 (DE-588)4037589-4 |
| title | 30 Minuten Marketing-Kooperationen |
| title_alt | Marketing-Kooperationen |
| title_auth | 30 Minuten Marketing-Kooperationen |
| title_exact_search | 30 Minuten Marketing-Kooperationen |
| title_full | 30 Minuten Marketing-Kooperationen Christian Görtz |
| title_fullStr | 30 Minuten Marketing-Kooperationen Christian Görtz |
| title_full_unstemmed | 30 Minuten Marketing-Kooperationen Christian Görtz |
| title_short | 30 Minuten Marketing-Kooperationen |
| title_sort | 30 minuten marketing kooperationen |
| topic | Unternehmenskooperation (DE-588)4078604-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Unternehmenskooperation Marketing |
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