Marketing fashion: a global perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Fairchild Books
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 480-481) and index |
| Beschreibung: | XXI, 504 S. zahlr. Ill. |
| ISBN: | 9781609010782 1609010787 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041249584 | ||
| 003 | DE-604 | ||
| 005 | 20140416 | ||
| 007 | t | ||
| 008 | 130902s2012 xxua||| |||| 00||| eng d | ||
| 010 | |a 2011940997 | ||
| 015 | |a GBB242965 |2 dnb | ||
| 020 | |a 9781609010782 |c pbk. |9 978-1-609-01078-2 | ||
| 020 | |a 1609010787 |c pbk. |9 1-609-01078-7 | ||
| 035 | |a (OCoLC)816115162 | ||
| 035 | |a (DE-599)BVBBV041249584 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-523 |a DE-473 | ||
| 050 | 0 | |a HD9940.A2 | |
| 082 | 0 | |a 687.0688 | |
| 084 | |a QR 526 |0 (DE-625)142045: |2 rvk | ||
| 100 | 1 | |a Rath, Patricia M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing fashion |b a global perspective |c Patricia Mink Rath, Richard Petrizzi, Penny Gill |
| 264 | 1 | |a New York |b Fairchild Books |c 2012 | |
| 300 | |a XXI, 504 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 480-481) and index | ||
| 650 | 4 | |a Fashion merchandising | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Petrizzi, Richard |e Verfasser |4 aut | |
| 700 | 1 | |a Gill, Penny |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026223650 | ||
Datensatz im Suchindex
| _version_ | 1804150703999942656 |
|---|---|
| adam_text | MARKETING FASHION
/ RATH, PATRICIA MINK
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PT 1. DEFINING FASHION MARKETING AND HOW IT WORKS. DEVELOPING AND
MAINTAINING PROFITABLE CUSTOMER RELATIONSHIPS ; PARTICIPATING IN THE
GLOBAL FASHION MARKETPLACE ; UNDERSTANDING FASHION CONSUMER AND BUSINESS
BUYER BEHAVIOR
PT. 2. BUILDING A FASHION MARKETING STRATEGY. CREATING A COMPANY
MARKETING STRATEGY ; OBTAINING AND USING FASHION MARKETING INFORMATION ;
CREATING THE RIGHT RELATIONSHIPS WITH FASHION CUSTOMERS
PT. 3. FOCUSING MARKETING MIX ELEMENTS ON THE FASHION CONSUMER. BRANDING
STRATEGIES FOR FASHION GOODS AND SERVICES ; DEVELOPING NEW FASHION
PRODUCTS AND MONITORING THEIR LIFE CYCLES ; PRICING : IDENTIFYING AND
PROMOTING CUSTOMER VALUE ; FASHION MARKETING CHANNELS AND SUPPLY CHAIN
MANAGEMENT ; FASHION WHOLESALING AND RETAILING
PT. 4. COMMUNICATING FASHION S VALUE THROUGH PROMOTION. PROMOTING
FASHION GOODS AND SERVICES ; PROMOTING FASHION THROUGH PERSONAL SETTING
AND DIRECT MARKETING ; FASHION ADVERTISING, SALES PROMOTION, AND PUBLIC
RELATIONS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Rath, Patricia M. Petrizzi, Richard Gill, Penny |
| author_facet | Rath, Patricia M. Petrizzi, Richard Gill, Penny |
| author_role | aut aut aut |
| author_sort | Rath, Patricia M. |
| author_variant | p m r pm pmr r p rp p g pg |
| building | Verbundindex |
| bvnumber | BV041249584 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9940 |
| callnumber-raw | HD9940.A2 |
| callnumber-search | HD9940.A2 |
| callnumber-sort | HD 49940 A2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 526 |
| ctrlnum | (OCoLC)816115162 (DE-599)BVBBV041249584 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01772nam a2200469 c 4500</leader><controlfield tag="001">BV041249584</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140416 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130902s2012 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011940997</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB242965</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781609010782</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-1-609-01078-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1609010787</subfield><subfield code="c">pbk.</subfield><subfield code="9">1-609-01078-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)816115162</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041249584</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9940.A2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">687.0688</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 526</subfield><subfield code="0">(DE-625)142045:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rath, Patricia M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing fashion</subfield><subfield code="b">a global perspective</subfield><subfield code="c">Patricia Mink Rath, Richard Petrizzi, Penny Gill</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Fairchild Books</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 504 S.</subfield><subfield code="b">zahlr. Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 480-481) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Petrizzi, Richard</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gill, Penny</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026223650</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV041249584 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:09Z |
| institution | BVB |
| isbn | 9781609010782 1609010787 |
| language | English |
| lccn | 2011940997 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026223650 |
| oclc_num | 816115162 |
| open_access_boolean | |
| owner | DE-523 DE-473 DE-BY-UBG |
| owner_facet | DE-523 DE-473 DE-BY-UBG |
| physical | XXI, 504 S. zahlr. Ill. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Fairchild Books |
| record_format | marc |
| spelling | Rath, Patricia M. Verfasser aut Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi, Penny Gill New York Fairchild Books 2012 XXI, 504 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 480-481) and index Fashion merchandising Marketing (DE-588)4037589-4 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s DE-604 Petrizzi, Richard Verfasser aut Gill, Penny Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rath, Patricia M. Petrizzi, Richard Gill, Penny Marketing fashion a global perspective Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4005382-9 (DE-588)4151278-9 |
| title | Marketing fashion a global perspective |
| title_auth | Marketing fashion a global perspective |
| title_exact_search | Marketing fashion a global perspective |
| title_full | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi, Penny Gill |
| title_fullStr | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi, Penny Gill |
| title_full_unstemmed | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi, Penny Gill |
| title_short | Marketing fashion |
| title_sort | marketing fashion a global perspective |
| title_sub | a global perspective |
| topic | Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| topic_facet | Fashion merchandising Marketing Bekleidungsindustrie Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT rathpatriciam marketingfashionaglobalperspective AT petrizzirichard marketingfashionaglobalperspective AT gillpenny marketingfashionaglobalperspective |