The meaningful brand: how strong brands make more money
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2013
|
| Schlagworte: | |
| Beschreibung: | XIII, 225 S. graph. Darst. |
| ISBN: | 9780230342262 |
Internformat
MARC
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| 008 | 130829s2013 xxud||| |||| 00||| eng d | ||
| 010 | |a 2013008881 | ||
| 020 | |a 9780230342262 |c alk. paper |9 978-0-230-34226-2 | ||
| 035 | |a (OCoLC)862799902 | ||
| 035 | |a (DE-599)BVBBV041246191 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 245 | 1 | 0 | |a The meaningful brand |b how strong brands make more money |c Nigel Hollis |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2013 | |
| 300 | |a XIII, 225 S. |b graph. Darst. | ||
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| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Product management | |
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Datensatz im Suchindex
| _version_ | 1804150698605019136 |
|---|---|
| any_adam_object | |
| author | Hollis, Nigel |
| author_facet | Hollis, Nigel |
| author_role | aut |
| author_sort | Hollis, Nigel |
| author_variant | n h nh |
| building | Verbundindex |
| bvnumber | BV041246191 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)862799902 (DE-599)BVBBV041246191 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041246191 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:43:04Z |
| institution | BVB |
| isbn | 9780230342262 |
| language | English |
| lccn | 2013008881 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026220298 |
| oclc_num | 862799902 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-83 DE-1049 |
| owner_facet | DE-19 DE-BY-UBM DE-83 DE-1049 |
| physical | XIII, 225 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Hollis, Nigel Verfasser aut The meaningful brand how strong brands make more money Nigel Hollis Basingstoke Palgrave Macmillan 2013 XIII, 225 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Branding (Marketing) Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Hollis, Nigel The meaningful brand how strong brands make more money Brand name products Branding (Marketing) Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | The meaningful brand how strong brands make more money |
| title_auth | The meaningful brand how strong brands make more money |
| title_exact_search | The meaningful brand how strong brands make more money |
| title_full | The meaningful brand how strong brands make more money Nigel Hollis |
| title_fullStr | The meaningful brand how strong brands make more money Nigel Hollis |
| title_full_unstemmed | The meaningful brand how strong brands make more money Nigel Hollis |
| title_short | The meaningful brand |
| title_sort | the meaningful brand how strong brands make more money |
| title_sub | how strong brands make more money |
| topic | Brand name products Branding (Marketing) Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Branding (Marketing) Product management Markenpolitik |
| work_keys_str_mv | AT hollisnigel themeaningfulbrandhowstrongbrandsmakemoremoney |