Crisis management in the age of social media:
Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Capozzi, Louis (VerfasserIn), Rucci, Susan R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY Business Expert Press 2013
Ausgabe:1st ed
Schriftenreihe:2013 digital library
Public relations collection
Schlagworte:
Online-Zugang:BSB01
Beschreibung:Part of: 2013 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader
Includes bibliographical references (p. 133-139) and index
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media
Beschreibung:1 Online-Ressource (142 S.)
ISBN:9781606495810
9781606495803

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