Service marketing: insights and directions
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Marketing Science Inst.
2011
|
| Series: | Fast forward series
|
| Subjects: | |
| Physical Description: | 22 S. graph. Darst. |
| ISBN: | 9780982387764 |
Staff View
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| id | DE-604.BV041243068 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:42:59Z |
| institution | BVB |
| isbn | 9780982387764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026217231 |
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| physical | 22 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Fast forward series |
| spelling | Rust, Roland T. Verfasser (DE-588)170262928 aut Service marketing insights and directions Roland T. Rust and Ming-Hui Huang Cambridge, Mass. Marketing Science Inst. 2011 22 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Fast forward series Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Huang, Ming-Hui Verfasser aut |
| spellingShingle | Rust, Roland T. Huang, Ming-Hui Service marketing insights and directions Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Service marketing insights and directions |
| title_auth | Service marketing insights and directions |
| title_exact_search | Service marketing insights and directions |
| title_full | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_fullStr | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_full_unstemmed | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_short | Service marketing |
| title_sort | service marketing insights and directions |
| title_sub | insights and directions |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung |
| work_keys_str_mv | AT rustrolandt servicemarketinginsightsanddirections AT huangminghui servicemarketinginsightsanddirections |