Service marketing: insights and directions
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
2011
|
| Schriftenreihe: | Fast forward series
|
| Schlagworte: | |
| Beschreibung: | 22 S. graph. Darst. |
| ISBN: | 9780982387764 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041243068 | ||
| 003 | DE-604 | ||
| 005 | 20131024 | ||
| 007 | t | ||
| 008 | 130828s2011 d||| |||| 00||| eng d | ||
| 020 | |a 9780982387764 |9 978-0-9823877-6-4 | ||
| 035 | |a (OCoLC)798253769 | ||
| 035 | |a (DE-599)BVBBV041243068 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 100 | 1 | |a Rust, Roland T. |e Verfasser |0 (DE-588)170262928 |4 aut | |
| 245 | 1 | 0 | |a Service marketing |b insights and directions |c Roland T. Rust and Ming-Hui Huang |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 2011 | |
| 300 | |a 22 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Fast forward series | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Huang, Ming-Hui |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026217231 | ||
Datensatz im Suchindex
| _version_ | 1804150694153814016 |
|---|---|
| any_adam_object | |
| author | Rust, Roland T. Huang, Ming-Hui |
| author_GND | (DE-588)170262928 |
| author_facet | Rust, Roland T. Huang, Ming-Hui |
| author_role | aut aut |
| author_sort | Rust, Roland T. |
| author_variant | r t r rt rtr m h h mhh |
| building | Verbundindex |
| bvnumber | BV041243068 |
| classification_rvk | QQ 250 |
| ctrlnum | (OCoLC)798253769 (DE-599)BVBBV041243068 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01151nam a2200349 c 4500</leader><controlfield tag="001">BV041243068</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131024 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130828s2011 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780982387764</subfield><subfield code="9">978-0-9823877-6-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)798253769</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041243068</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rust, Roland T.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170262928</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Service marketing</subfield><subfield code="b">insights and directions</subfield><subfield code="c">Roland T. Rust and Ming-Hui Huang</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">Marketing Science Inst.</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">22 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Fast forward series</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Huang, Ming-Hui</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026217231</subfield></datafield></record></collection> |
| id | DE-604.BV041243068 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:42:59Z |
| institution | BVB |
| isbn | 9780982387764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026217231 |
| oclc_num | 798253769 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 22 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Fast forward series |
| spelling | Rust, Roland T. Verfasser (DE-588)170262928 aut Service marketing insights and directions Roland T. Rust and Ming-Hui Huang Cambridge, Mass. Marketing Science Inst. 2011 22 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Fast forward series Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Huang, Ming-Hui Verfasser aut |
| spellingShingle | Rust, Roland T. Huang, Ming-Hui Service marketing insights and directions Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Service marketing insights and directions |
| title_auth | Service marketing insights and directions |
| title_exact_search | Service marketing insights and directions |
| title_full | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_fullStr | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_full_unstemmed | Service marketing insights and directions Roland T. Rust and Ming-Hui Huang |
| title_short | Service marketing |
| title_sort | service marketing insights and directions |
| title_sub | insights and directions |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung |
| work_keys_str_mv | AT rustrolandt servicemarketinginsightsanddirections AT huangminghui servicemarketinginsightsanddirections |