Marketing 3.0:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Spanish |
| Veröffentlicht: |
Madrid [u.a.]
LID
2011
|
| Schlagworte: | |
| Beschreibung: | Referències bibliogràfiques |
| Beschreibung: | 221 S. graph. Darst. |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a spa | |
| 049 | |a DE-526 | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Marketing 3.0 |c Philip Kotler, Hermawan Kartajaya y Iwan Setiawan |
| 264 | 1 | |a Madrid [u.a.] |b LID |c 2011 | |
| 300 | |a 221 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Referències bibliogràfiques | ||
| 650 | 7 | |a Màrqueting |2 lemac | |
| 650 | 4 | |a Màrqueting de relacions | |
| 650 | 4 | |a Relacions amb els clients | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Kaufverhalten |0 (DE-588)4073331-2 |D s |
| 689 | 0 | 2 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 1 | 2 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |D s |
| 689 | 1 | 3 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Kartajaya, Hermawan |d 1947- |e Verfasser |0 (DE-588)141482044 |4 aut | |
| 700 | 1 | |a Setiawan, Iwan |d 1971- |e Verfasser |0 (DE-588)124977170 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026212019 | ||
Datensatz im Suchindex
| _version_ | 1804150686000087040 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971- |
| author_GND | (DE-588)121409600 (DE-588)141482044 (DE-588)124977170 |
| author_facet | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk h k hk i s is |
| building | Verbundindex |
| bvnumber | BV041237778 |
| ctrlnum | (OCoLC)1002256291 (DE-599)BVBBV041237778 |
| format | Book |
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| id | DE-604.BV041237778 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:42:52Z |
| institution | BVB |
| language | Spanish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026212019 |
| oclc_num | 1002256291 |
| open_access_boolean | |
| owner | DE-526 |
| owner_facet | DE-526 |
| physical | 221 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | LID |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing 3.0 Philip Kotler, Hermawan Kartajaya y Iwan Setiawan Madrid [u.a.] LID 2011 221 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Referències bibliogràfiques Màrqueting lemac Màrqueting de relacions Relacions amb els clients Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Kaufverhalten (DE-588)4073331-2 s Globalisierung (DE-588)4557997-0 s DE-604 Kundenmanagement (DE-588)4236865-0 s Wertorientiertes Management (DE-588)4776793-5 s Corporate Social Responsibility (DE-588)7697760-2 s Kartajaya, Hermawan 1947- Verfasser (DE-588)141482044 aut Setiawan, Iwan 1971- Verfasser (DE-588)124977170 aut |
| spellingShingle | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971- Marketing 3.0 Màrqueting lemac Màrqueting de relacions Relacions amb els clients Kundenmanagement (DE-588)4236865-0 gnd Globalisierung (DE-588)4557997-0 gnd Marketing (DE-588)4037589-4 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Kaufverhalten (DE-588)4073331-2 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4557997-0 (DE-588)4037589-4 (DE-588)4776793-5 (DE-588)4073331-2 (DE-588)7697760-2 |
| title | Marketing 3.0 |
| title_auth | Marketing 3.0 |
| title_exact_search | Marketing 3.0 |
| title_full | Marketing 3.0 Philip Kotler, Hermawan Kartajaya y Iwan Setiawan |
| title_fullStr | Marketing 3.0 Philip Kotler, Hermawan Kartajaya y Iwan Setiawan |
| title_full_unstemmed | Marketing 3.0 Philip Kotler, Hermawan Kartajaya y Iwan Setiawan |
| title_short | Marketing 3.0 |
| title_sort | marketing 3 0 |
| topic | Màrqueting lemac Màrqueting de relacions Relacions amb els clients Kundenmanagement (DE-588)4236865-0 gnd Globalisierung (DE-588)4557997-0 gnd Marketing (DE-588)4037589-4 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Kaufverhalten (DE-588)4073331-2 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Màrqueting Màrqueting de relacions Relacions amb els clients Kundenmanagement Globalisierung Marketing Wertorientiertes Management Kaufverhalten Corporate Social Responsibility |
| work_keys_str_mv | AT kotlerphilip marketing30 AT kartajayahermawan marketing30 AT setiawaniwan marketing30 |