Taxonomic approach to consumer innovativeness: relationship between patterns of consumers' personality characteristics and innovativeness
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2013
|
| Schriftenreihe: | Schriftenreihe Studien zum Konsumentenverhalten
51 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | XV, 213 S. graph. Darst. 21 cm, 295 g |
| ISBN: | 9783830072607 3830072600 |
Internformat
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Datensatz im Suchindex
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| adam_text | IMAGE 1
VII
TABLE OF CONTENTS
LIST O F FIGURES XI
LIST O F TABLES XII
LIST O F ABBREVIATIONS XV
1 INTRODUCTION. 1
1.1 MANAGERIAL RELEVANCE 1
1.2 SCIENTIFIC RELEVANCE 3
1.3 SCIENTIFIC QUESTIONS AND THESIS GOALS 6
1.4 THESIS STRUCTURE 9
2 CONCEPTUAL BACKGROUND 11
2.1 T AXONOMY DEVELOPMENT 11
2.2 SPECIFICATION AND DEFINITION O F PHENOMENA 14
2.3 THEORETICAL BACKGROUND 20
2.3.1 OVERVIEW O F BEHAVIOR-RELATED THEORIES 21
2.3.2 THEORY OF PLANNED BEHAVIOR 28
2.3.3 THEORY O F INTERPERSONAL BEHAVIOR 34
2.3.4 TECHNOLOGY ACCEPTANCE MODEL 38
2.3.5 THEORY O F SOCIOEMOTIONAL SELECTIVITY 42
2.3.6 DISCUSSION O F THEORIES 47
2.4 LITERATURE REVIEW 49
2.4.1 RESEARCH ON THE EFFECT O F PERSONAL CHARACTERISTICS ON CONSUMERS
INNOVATIVENESS AND ADOPTION BEHAVIOR 50
2.4.2 RESEARCH ON CONSUMERS INNOVATIVENESS AND ITS EFFECT ON ADOPTION
BEHAVIOR 68
2.4.3 RESEARCH ON CONSUMER TYPOLOGIES 75
2.4.4 SUMMARY O F LITERATURE 81
HTTP://D-NB.INFO/1034271865
IMAGE 2
VM |
3 CONCEPTUAL FRAMEWORK 83
3.1 MAIN EFFECTS HYPOTHESES 84
3.2 MODERATING EFFECTS HYPOTHESES 89
4 METHODS 93
4.1 DATA COLLECTION AND SAMPLE 93
4.2 BASICS O F QUANTITATIVE ANALYSIS 95
4.2.1 PROCESS O F SCALE VALIDATION 96
4.2.2 PROCESS O F CLUSTER ANALYSIS 100
4.2.3 PROCESS O F REGRESSION ANALYSIS 108
5 EMPIRICAL INVESTIGATION 115
5.1 MEASUREMENT O F CONSUMER S INNOVATIVENESS 115
5.1.1 MEASURES O F ACTIVE CLUSTER VARIABLES 115
5.1.2 MEASURES O F MODERATOR VARIABLES 125
5.1.3 DESCRIPTIVE STATISTICS AND CORRELATIONS 126
5.2 RESULTS O F CLUSTER ANALYSIS 128
5.2.1 MEASURES O F OUTCOME VARIABLES 128
5.2.2 IDENTIFICATION O F CLUSTER SOLUTIONS 130
5.2.3 DESCRIPTION O F CLUSTER SOLUTIONS BY ACTIVE CLUSTER VARIABLES 133
5.2.4 INTERPRETATION O F CLUSTERS 138
5.3 MAIN EFFECT RESULTS 143
5.4 VALIDATION O F THE CONSTRUCT INNOVATIVENESS 143
5.5 MODERATING EFFECT RESULTS 144
5.5.1 CONSUMER AGE 145
5.5.2 IMPORTANCE O F COMPANY REPUTATION 148
6 CONCLUSION AND IMPLICATIONS 153
6.1 ACADEMIC IMPLICATIONS 154
6.2 MANAGERIAL IMPLICATIONS 158
6.3 LIMITATIONS AND FURTHER RESEARCH 162
IMAGE 3
IX
REFERENCES 165
APPENDIX 211
|
| any_adam_object | 1 |
| author | Schultz, Christian Erik |
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| bvnumber | BV041205913 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)851074804 (DE-599)DNB1034271865 |
| dewey-full | 658.8342 658.57 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 658.57 |
| dewey-search | 658.8342 658.57 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T00:42:03Z |
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| isbn | 9783830072607 3830072600 |
| language | English |
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| spelling | Schultz, Christian Erik Verfasser (DE-588)1035514036 aut Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness Christian Erik Schultz Hamburg Kovač 2013 XV, 213 S. graph. Darst. 21 cm, 295 g txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Studien zum Konsumentenverhalten 51 Zugl.: Darmstadt, Techn. Univ., Diss., 2013 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Einstellung (DE-588)4013943-8 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Persönlichkeit (DE-588)4045242-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Technische Innovation (DE-588)4431027-4 s Verbraucherverhalten (DE-588)4062644-1 s Einstellung (DE-588)4013943-8 s Persönlichkeit (DE-588)4045242-6 s b DE-604 Schriftenreihe Studien zum Konsumentenverhalten 51 (DE-604)BV019383820 51 X:MVB text/html http://www.verlagdrkovac.de/978-3-8300-7260-7.htm Ausführliche Beschreibung DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026180708&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schultz, Christian Erik Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness Schriftenreihe Studien zum Konsumentenverhalten Verbraucherverhalten (DE-588)4062644-1 gnd Einstellung (DE-588)4013943-8 gnd Technische Innovation (DE-588)4431027-4 gnd Persönlichkeit (DE-588)4045242-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4013943-8 (DE-588)4431027-4 (DE-588)4045242-6 (DE-588)4113937-9 |
| title | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness |
| title_auth | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness |
| title_exact_search | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness |
| title_full | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness Christian Erik Schultz |
| title_fullStr | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness Christian Erik Schultz |
| title_full_unstemmed | Taxonomic approach to consumer innovativeness relationship between patterns of consumers' personality characteristics and innovativeness Christian Erik Schultz |
| title_short | Taxonomic approach to consumer innovativeness |
| title_sort | taxonomic approach to consumer innovativeness relationship between patterns of consumers personality characteristics and innovativeness |
| title_sub | relationship between patterns of consumers' personality characteristics and innovativeness |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Einstellung (DE-588)4013943-8 gnd Technische Innovation (DE-588)4431027-4 gnd Persönlichkeit (DE-588)4045242-6 gnd |
| topic_facet | Verbraucherverhalten Einstellung Technische Innovation Persönlichkeit Hochschulschrift |
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