Scenario-based strategic planning: developing strategies in an uncertain world
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schriftenreihe: | Roland Berger School of Strategy and Economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Abstract |
| Beschreibung: | 229 S. Ill., graph. Darst. |
| ISBN: | 3658028742 9783658028749 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text |
IMAGE 1
CONTENTS
CHAPTER 1 INTRODUCTION 11 1.1 AN UNCERTAIN WORLD 12 1.2 SCENARIO-BASED
STRATEGIC PLANNING 14 1.3 THE GOAL OF THIS BOOK 15 1.4 REFERENCES 17
CHAPTER 2
THE CHALLENGES OF STRATEGIC MANAGEMENT IN THE TWENTY-FIRST CENTURY 21
2.1 DETERMINANTS OF ENVIRONMENTAL UNCERTAINTY 22 2.2 THE EVOLUTION OF
STRATEGIC PLANNING 30 2.3 TECHNIQUES OF PREDICTING THE FUTURE 36 2.4
CONCLUSIONS 38 2.5 REFERENCES 38
CHAPTER 3
SCENARIO-BASED STRATEGIC PLANNING: A NEW APPROACH TO COPING WITH
UNCERTAINTY 43 3.1 INTRODUCTION 44 3.2 SCENARIO PLANNING - THE BASIS FOR
MODERN STRATEGIC PLANNING 46
3.3 DESIGNING A SCENARIO-BASED APPROACH TO STRATEGIC PLANNING 49 3.4
CONCLUSION 64 3.5 REFERENCES 64
CHAPTER 4
SIX TOOLS FOR SCENARIO-BASED STRATEGIC PLANNING AND THEIR APPLICATION 69
4.1 INTRODUCING TOOLS ONE AND TWO: THE FRAMING CHECKLIST AND 360
STAKEHOLDER FEEDBACK 70
4.2 APPLYING FRAMEWORKS ONE AND TWO: THE FRAMING CHECKLIST AND 360
STAKEHOLDER FEEDBACK IN THE EUROPEAN AIRLINE INDUSTRY 88
7
HTTP://D-NB.INFO/1035022974
IMAGE 2
SCENARIO-BASED STRATEGIC PLANNING
4.3 INTRODUCING TOOLS THREE AND FOUR: THE IMPACT/UNCERTAINTY GRID AND
THE SCENARIO MATRIX 96 4.4 APPLYING FRAMEWORKS THREE AND FOUR: THE
IMPACT/UNCERTAINTY GRID AND THE SCENARIO MATRIX IN THE EUROPEAN AIRLINE
INDUSTRY 112 4.5 INTRODUCING TOOLS FIVE AND SIX:
THE STRATEGY MANUAL AND THE MONITORING COCKPIT 130 4.6 APPLYING
FRAMEWORKS FIVE AND SIX: THE STRATEGY MANUAL AND THE SCENARIO COCKPIT IN
THE EUROPEAN AIRLINE INDUSTRY 144
CHAPTER 5
SCENARIO-BASED STRATEGIC PLANNING - USING SCENARIO PLANNING TO IDENTIFY
OPPORTUNITIES IN A MULTI-SECTOR INDUSTRY 155
5.1 INTRODUCTION 156 5.2 CHALLENGE AND OBJECTIVES 157 5.3
METHODOLOGY/APPROACH 157 5.4 BEST PRACTICES 171
5.5 CONCLUSIONS 172
CHAPTER 6
THE BENEFITS OF SCENARIO-BASED PLANNING HOW SCENARIO-BASED STRATEGIC
PLANNING AFFECTS THE BEHAVIOR OF MANAGERS 175 6.1 INTRODUCTION 176
6.2 DECISION-MAKING COMPREHENSIVENESS AND SPEED 179 6.3 COGNITIVE BIASES
182 6.4 AN INTEGRATIVE MODEL OF DECISION QUALITY 185 6.5 SCENARIO-BASED
STRATEGIC PLANNING 186
6.6 CONCLUSION 190 6.7 REFERENCES 191
CHAPTER 7
THE BENEFITS OF SCENARIO-BASED PLANNING - HOW SCENARIOBASED PLANNING
FOSTERS FLEXIBLE STRATEGIES 197 7.1 INTRODUCTION 198 7.2 STRATEGIC
FLEXIBILITY-OPENING THE DOOR TO A CHANGE OF STRATEGY 199
8
IMAGE 3
CONTENTS
7.3 OBSTACLES TO STRATEGIC FLEXIBILITY 202
7.4 PRACTICAL APPLICATION 204 7.5 SCENARIO-BASED PLANNING AS A TOOL TO
CRAFT STRATEGIC FLEXIBILITY 207 7.6 REFERENCES 210
CHAPTER 8
CONCLUSION - GOOD MANAGEMENT AND SCENARIO PLANNING 215 8.1 THE
CHALLENGES OF GOOD MANAGEMENT TODAY 216 8.2 HOW SCENARIO PLANNING
SUPPORTS GOOD MANAGEMENT IN UNCERTAIN TIMES 218 8.3 REFERENCES 220
TABLE OF FIGURES 223 ABOUT THE EDITORS, AUTHORS AND RBSE 226
9
SCENARIO-BASED STRATEGIC PLANNING
/
: 2013
ABSTRACT / INHALTSTEXT
IN A WORLD CHARACTERIZED BY INCREASING COMPLEXITY AND VOLATILITY,
MANAGERS MUST BE ABLE TO FLEXIBLY ADAPT THEIR STRATEGIES TO CHANGING
ENVIRONMENTAL CONDITIONS. TRADITIONAL STRATEGIC MANAGEMENT FRAMEWORKS
OFTEN FAIL IN THIS CONTEXT. THEREFORE, WE PRESENT "SCENARIO-BASED
STRATEGIC PLANNING" AS A FRAMEWORK FOR STRATEGIC MANAGEMENT IN AN
UNCERTAIN WORLD. PREVIOUS APPROACHES TO SCENARIO PLANNING WERE COMPLEX
AND FOCUSED ON THE LONG TERM, BUT THE APPROACH DEVELOPED BY ROLAND
BERGER AND THE CENTER FOR STRATEGY AND SCENARIO PLANNING AT HHL LEIPZIG
GRADUATE SCHOOL OF MANAGEMENT IS DIFFERENT. BY DESIGNING APPROPRIATE
TOOLS AND INTEGRATING SCENARIO PLANNING INTO STRATEGIC PLANNING, WE HAVE
MADE OUR APPROACH LESS COMPLEX AND EASIER FOR FIRMS TO APPLY. WE
ILLUSTRATE THE APPROACH WITH EXAMPLES FROM DIFFERENT INDUSTRIES. THE
CONTENTS •• WE SHOW THAT TRADITIONAL STRATEGIC PLANNING AND
FORECASTING TOOLS ARE OFTEN INADEQUATE WHEN FACED WITH TODAY'S
FAST-CHANGING ENVIRONMENTS •• WE PROPOSE SCENARIO-BASED STRATEGIC
PLANNING AS A POWERFUL STRATEGIC PLANNING APPROACH THAT ACCOUNTS FOR
UNCERTAINTY, VOLATILITY AND COMPLEXITY •• WE GIVE A DETAILED
DESCRIPTION OF OUR NEW, TOOL-BASED APPROACH TO SCENARIO-BASED STRATEGIC
PLANNING •• WE SHOW HOW OUR APPROACH WORKS IN PRACTICE AND IMPROVES
DECISION QUALITY, FOSTERS FLEXIBLE STRATEGIES AND SUPPORTS GOOD
MANAGEMENT THE TARGET AUDIENCE TOP MANAGERS, PLANNING EXPERTS,
CONSULTANTS, ACADEMICS THE EDITORS PROF. DR. BURKHARD SCHWENKER IS CEO
OF ROLAND BERGER STRATEGY CONSULTANTS AND CHAIRMAN OF ROLAND BERGER
SCHOOL OF STRATEGY AND ECONOMICS. PROF. DR. TORSTEN WULF IS PROFESSOR OF
STRATEGIC AND INTERNATIONAL MANAGEMENT AT PHILIPPS-UNIVERSITY
MARBURG.BOTH ARE ACADEMIC DIRECTORS OF THE CENTER FOR STRATEGY AND
SCENARIO PLANNING AT HHL LEIPZIG GRADUATE SCHOOL OF MANAGEMENT. ABOUT
ROLAND BERGER SCHOOL OF STRATEGY AND ECONOMICS ROLAND BERGER SCHOOL OF
STRATEGY AND ECONOMICS (RBSE ) IS THE CORPORATE UNIVERSITY OF ROLAND
BERGER STRATEGY CONSULTANTS. AS A RESEARCH, KNOWLEDGE TRANSFER AND
TEACHING UNIT, RBSE'S MISSION IS TO HELP BUSINESS LEADERS MASTER
COMPLEXITY AND SET UP SUSTAINABLE STRATEGIES.OUR BOOK SERIES PUBLISHED
BY SPRINGER AND OUR OTHER PUBLICATIONS PRESENT THE LATESTRESEARCH
FINDINGS AND A UNIQUE STORE OF METHODOLOGICAL EXPERTISE.
WWW.ROLANDBERGER.COM/RBSE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| language | English |
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| spelling | Scenario-based strategic planning developing strategies in an uncertain world Burkhard Schwenker ... [eds.] Wiesbaden Springer Gabler 2013 229 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Roland Berger School of Strategy and Economics Strategische Planung (DE-588)4309237-8 gnd rswk-swf Strategische Planung (DE-588)4309237-8 s DE-604 Schwenker, Burkhard 1958- (DE-588)111621437 edt Erscheint auch als Online-Ausgabe 978-3-658-02875-6 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4346773&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026179151&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026179151&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Scenario-based strategic planning developing strategies in an uncertain world Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4309237-8 |
| title | Scenario-based strategic planning developing strategies in an uncertain world |
| title_auth | Scenario-based strategic planning developing strategies in an uncertain world |
| title_exact_search | Scenario-based strategic planning developing strategies in an uncertain world |
| title_full | Scenario-based strategic planning developing strategies in an uncertain world Burkhard Schwenker ... [eds.] |
| title_fullStr | Scenario-based strategic planning developing strategies in an uncertain world Burkhard Schwenker ... [eds.] |
| title_full_unstemmed | Scenario-based strategic planning developing strategies in an uncertain world Burkhard Schwenker ... [eds.] |
| title_short | Scenario-based strategic planning |
| title_sort | scenario based strategic planning developing strategies in an uncertain world |
| title_sub | developing strategies in an uncertain world |
| topic | Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Strategische Planung |
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