Persuasion and power: the art of strategic communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Washington, DC
Georgetown Univ. Press
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. [229]-270) and index |
| Beschreibung: | XXI, 282 S. Ill. |
| ISBN: | 9781589019423 |
Internformat
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| 245 | 1 | 0 | |a Persuasion and power |b the art of strategic communication |c James P. Farwell |
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| 500 | |a Includes bibliographical references (p. [229]-270) and index | ||
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Datensatz im Suchindex
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| adam_text | PERSUASION AND POWER
/ FARWELL, JAMES P.
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
PART I. THE FORMS OF STRATEGIC COMMUNICATION: PSYCHOLOGICAL OPERATIONS;
PROPAGANDA; PUBLIC AFFAIRS; PUBLIC DIPLOMACY
PART II. WORDS, IMAGES AND SYMBOLS, AND DEEDS
PART III. CAMPAIGNS OF INFLUENCE: DO AUTHORITARIANS CARE?; IS SUCCESS
ABOUT LEADERSHIP OR COMMUNICATION?; THE MARKS OF LEADERSHIP; CAMPAIGNS
OF INFLUENCE; DEFINE WINNING OR LOSING; STRATEGY; TACTICS
PART IV. WEAPONS OF STRATEGIC COMMUNICATION: TELEVISION AS A WEAPON;
RADIO AS A WEAPON
PART V. MORE EFFECTIVE STRATEGIC COMMUNICATION: CHANGE THAT WOULD
MATTER; CONCLUSION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Farwell, James P. Verfasser (DE-588)1038548527 aut Persuasion and power the art of strategic communication James P. Farwell Washington, DC Georgetown Univ. Press 2012 XXI, 282 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [229]-270) and index Communication in politics Communication in international relations LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026176489&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Farwell, James P. Persuasion and power the art of strategic communication Communication in politics Communication in international relations |
| title | Persuasion and power the art of strategic communication |
| title_auth | Persuasion and power the art of strategic communication |
| title_exact_search | Persuasion and power the art of strategic communication |
| title_full | Persuasion and power the art of strategic communication James P. Farwell |
| title_fullStr | Persuasion and power the art of strategic communication James P. Farwell |
| title_full_unstemmed | Persuasion and power the art of strategic communication James P. Farwell |
| title_short | Persuasion and power |
| title_sort | persuasion and power the art of strategic communication |
| title_sub | the art of strategic communication |
| topic | Communication in politics Communication in international relations |
| topic_facet | Communication in politics Communication in international relations |
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