60-minute brand strategist: the essential brand book for marketing professionals
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
2013
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes index. Mootee, Idris, 1958-: 60-minute brand strategist |
Beschreibung: | x, 246 pages illustrations (some color) 24 cm |
ISBN: | 9781118625163 1118625161 |
Internformat
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246 | 1 | 3 | |a Sixty-minute brand strategist |
264 | 1 | |c 2013 | |
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336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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500 | |a Includes index. | ||
500 | |a Mootee, Idris, 1958-: 60-minute brand strategist | ||
650 | 4 | |a Branding (Marketing) | |
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999 | |a oai:aleph.bib-bvb.de:BVB01-026174346 |
Datensatz im Suchindex
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adam_text | 60-MINUTE BRAND STRATEGIST
/ MOOTEE, IDRIS
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
ALL ABOUT BRANDS
BRANDING IN A POSTMODERN CULTURE
STRATEGIC PERSPECTIVE OF BRANDING
MANAGING BRAND VALUE
ABOUT THE AUTHOR.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Mootee, Idris |
author_facet | Mootee, Idris |
author_role | aut |
author_sort | Mootee, Idris |
author_variant | i m im |
building | Verbundindex |
bvnumber | BV041199441 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1255 |
callnumber-search | HF5415.1255 |
callnumber-sort | HF 45415.1255 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)914960254 (DE-599)BVBBV041199441 |
dewey-full | 658.8/27 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/27 |
dewey-search | 658.8/27 |
dewey-sort | 3658.8 227 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV041199441 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:41:53Z |
institution | BVB |
isbn | 9781118625163 1118625161 |
language | English |
lccn | 2013005318 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026174346 |
oclc_num | 914960254 |
open_access_boolean | |
owner | DE-2070s |
owner_facet | DE-2070s |
physical | x, 246 pages illustrations (some color) 24 cm |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
record_format | marc |
spelling | Mootee, Idris Verfasser aut 60-minute brand strategist the essential brand book for marketing professionals Idris Mootee Sixty-minute brand strategist 2013 x, 246 pages illustrations (some color) 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Mootee, Idris, 1958-: 60-minute brand strategist Branding (Marketing) LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026174346&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Mootee, Idris 60-minute brand strategist the essential brand book for marketing professionals Branding (Marketing) |
title | 60-minute brand strategist the essential brand book for marketing professionals |
title_alt | Sixty-minute brand strategist |
title_auth | 60-minute brand strategist the essential brand book for marketing professionals |
title_exact_search | 60-minute brand strategist the essential brand book for marketing professionals |
title_full | 60-minute brand strategist the essential brand book for marketing professionals Idris Mootee |
title_fullStr | 60-minute brand strategist the essential brand book for marketing professionals Idris Mootee |
title_full_unstemmed | 60-minute brand strategist the essential brand book for marketing professionals Idris Mootee |
title_short | 60-minute brand strategist |
title_sort | 60 minute brand strategist the essential brand book for marketing professionals |
title_sub | the essential brand book for marketing professionals |
topic | Branding (Marketing) |
topic_facet | Branding (Marketing) |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026174346&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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