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Packaging design: successful product branding from concept to shelf

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Bibliographic Details
Main Authors:	Klimchuk, Marianne Rosner (Author), Krasovec, Sandra A. (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ Wiley 2012
Edition:	2. ed.
Subjects:	Packaging > Design Produktmarketing Leistungsmessung Design Verpackung Produktgestaltung Nonprofit-Organisation Marketing
Item Description:	Includes bibliographical references (pages 233-234) and index
Physical Description:	VIII, 246 S. zahlr. Ill. 23 cm
ISBN:	9781118027066

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MARC


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035			\|a (OCoLC)809145215
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100	1		\|a Klimchuk, Marianne Rosner \|e Verfasser \|4 aut
245	1	0	\|a Packaging design \|b successful product branding from concept to shelf \|c Marianne Rosner Klimchuk and Sandra A. Krasovec
250			\|a 2. ed.
264		1	\|a Hoboken, NJ \|b Wiley \|c 2012
300			\|a VIII, 246 S. \|b zahlr. Ill. \|c 23 cm
336			\|b txt \|2 rdacontent
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500			\|a Includes bibliographical references (pages 233-234) and index
650		4	\|a Packaging \|x Design
650	0	7	\|a Produktmarketing \|0 (DE-588)4134049-8 \|2 gnd \|9 rswk-swf
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700	1		\|a Krasovec, Sandra A. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-026133565
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

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author	Klimchuk, Marianne Rosner Krasovec, Sandra A.
author_facet	Klimchuk, Marianne Rosner Krasovec, Sandra A.
author_role	aut aut
author_sort	Klimchuk, Marianne Rosner
author_variant	m r k mr mrk s a k sa sak
building	Verbundindex
bvnumber	BV041158255
classification_rvk	AP 17450 QP 624
ctrlnum	(OCoLC)809145215 (DE-599)BVBBV041158255
dewey-full	658.564
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.564
dewey-search	658.564
dewey-sort	3658.564
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	2. ed.
format	Book
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id	DE-604.BV041158255
illustrated	Illustrated
indexdate	2024-07-10T00:40:55Z
institution	BVB
isbn	9781118027066
language	English
lccn	2012004018
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026133565
oclc_num	809145215
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owner	DE-Aug4 DE-573
owner_facet	DE-Aug4 DE-573
physical	VIII, 246 S. zahlr. Ill. 23 cm
publishDate	2012
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publisher	Wiley
record_format	marc
spelling	Klimchuk, Marianne Rosner Verfasser aut Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec 2. ed. Hoboken, NJ Wiley 2012 VIII, 246 S. zahlr. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 233-234) and index Packaging Design Produktmarketing (DE-588)4134049-8 gnd rswk-swf Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Verpackung (DE-588)4063118-7 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verpackung (DE-588)4063118-7 s Design (DE-588)4011510-0 s DE-604 Produktmarketing (DE-588)4134049-8 s 1\p DE-604 Marketing (DE-588)4037589-4 s Produktgestaltung (DE-588)4047340-5 s 2\p DE-604 Nonprofit-Organisation (DE-588)4293729-2 s Leistungsmessung (DE-588)4167290-2 s Krasovec, Sandra A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Klimchuk, Marianne Rosner Krasovec, Sandra A. Packaging design successful product branding from concept to shelf Packaging Design Produktmarketing (DE-588)4134049-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Design (DE-588)4011510-0 gnd Verpackung (DE-588)4063118-7 gnd Produktgestaltung (DE-588)4047340-5 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4134049-8 (DE-588)4167290-2 (DE-588)4011510-0 (DE-588)4063118-7 (DE-588)4047340-5 (DE-588)4293729-2 (DE-588)4037589-4
title	Packaging design successful product branding from concept to shelf
title_auth	Packaging design successful product branding from concept to shelf
title_exact_search	Packaging design successful product branding from concept to shelf
title_full	Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec
title_fullStr	Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec
title_full_unstemmed	Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec
title_short	Packaging design
title_sort	packaging design successful product branding from concept to shelf
title_sub	successful product branding from concept to shelf
topic	Packaging Design Produktmarketing (DE-588)4134049-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Design (DE-588)4011510-0 gnd Verpackung (DE-588)4063118-7 gnd Produktgestaltung (DE-588)4047340-5 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Packaging Design Produktmarketing Leistungsmessung Design Verpackung Produktgestaltung Nonprofit-Organisation Marketing
work_keys_str_mv	AT klimchukmariannerosner packagingdesignsuccessfulproductbrandingfromconcepttoshelf AT krasovecsandraa packagingdesignsuccessfulproductbrandingfromconcepttoshelf

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