Packaging design: successful product branding from concept to shelf
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (pages 233-234) and index |
| Beschreibung: | VIII, 246 S. zahlr. Ill. 23 cm |
| ISBN: | 9781118027066 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20140109 | ||
| 007 | t | ||
| 008 | 130722s2012 xxua||| |||| 00||| eng d | ||
| 010 | |a 2012004018 | ||
| 020 | |a 9781118027066 |c pbk. : acidfree paper |9 978-1-118-02706-6 | ||
| 035 | |a (OCoLC)809145215 | ||
| 035 | |a (DE-599)BVBBV041158255 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Klimchuk, Marianne Rosner |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Packaging design |b successful product branding from concept to shelf |c Marianne Rosner Klimchuk and Sandra A. Krasovec |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2012 | |
| 300 | |a VIII, 246 S. |b zahlr. Ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 233-234) and index | ||
| 650 | 4 | |a Packaging |x Design | |
| 650 | 0 | 7 | |a Produktmarketing |0 (DE-588)4134049-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Leistungsmessung |0 (DE-588)4167290-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Design |0 (DE-588)4011510-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verpackung |0 (DE-588)4063118-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktgestaltung |0 (DE-588)4047340-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verpackung |0 (DE-588)4063118-7 |D s |
| 689 | 0 | 1 | |a Design |0 (DE-588)4011510-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Produktmarketing |0 (DE-588)4134049-8 |D s |
| 689 | 1 | 1 | |a Design |0 (DE-588)4011510-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 1 | |a Produktgestaltung |0 (DE-588)4047340-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Leistungsmessung |0 (DE-588)4167290-2 |D s |
| 689 | 4 | |5 DE-604 | |
| 700 | 1 | |a Krasovec, Sandra A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026133565 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804150563470835712 |
|---|---|
| any_adam_object | |
| author | Klimchuk, Marianne Rosner Krasovec, Sandra A. |
| author_facet | Klimchuk, Marianne Rosner Krasovec, Sandra A. |
| author_role | aut aut |
| author_sort | Klimchuk, Marianne Rosner |
| author_variant | m r k mr mrk s a k sa sak |
| building | Verbundindex |
| bvnumber | BV041158255 |
| classification_rvk | AP 17450 QP 624 |
| ctrlnum | (OCoLC)809145215 (DE-599)BVBBV041158255 |
| dewey-full | 658.564 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.564 |
| dewey-search | 658.564 |
| dewey-sort | 3658.564 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV041158255 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:55Z |
| institution | BVB |
| isbn | 9781118027066 |
| language | English |
| lccn | 2012004018 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026133565 |
| oclc_num | 809145215 |
| open_access_boolean | |
| owner | DE-Aug4 DE-573 |
| owner_facet | DE-Aug4 DE-573 |
| physical | VIII, 246 S. zahlr. Ill. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Klimchuk, Marianne Rosner Verfasser aut Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec 2. ed. Hoboken, NJ Wiley 2012 VIII, 246 S. zahlr. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 233-234) and index Packaging Design Produktmarketing (DE-588)4134049-8 gnd rswk-swf Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Verpackung (DE-588)4063118-7 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verpackung (DE-588)4063118-7 s Design (DE-588)4011510-0 s DE-604 Produktmarketing (DE-588)4134049-8 s 1\p DE-604 Marketing (DE-588)4037589-4 s Produktgestaltung (DE-588)4047340-5 s 2\p DE-604 Nonprofit-Organisation (DE-588)4293729-2 s Leistungsmessung (DE-588)4167290-2 s Krasovec, Sandra A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Klimchuk, Marianne Rosner Krasovec, Sandra A. Packaging design successful product branding from concept to shelf Packaging Design Produktmarketing (DE-588)4134049-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Design (DE-588)4011510-0 gnd Verpackung (DE-588)4063118-7 gnd Produktgestaltung (DE-588)4047340-5 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4134049-8 (DE-588)4167290-2 (DE-588)4011510-0 (DE-588)4063118-7 (DE-588)4047340-5 (DE-588)4293729-2 (DE-588)4037589-4 |
| title | Packaging design successful product branding from concept to shelf |
| title_auth | Packaging design successful product branding from concept to shelf |
| title_exact_search | Packaging design successful product branding from concept to shelf |
| title_full | Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec |
| title_fullStr | Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec |
| title_full_unstemmed | Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec |
| title_short | Packaging design |
| title_sort | packaging design successful product branding from concept to shelf |
| title_sub | successful product branding from concept to shelf |
| topic | Packaging Design Produktmarketing (DE-588)4134049-8 gnd Leistungsmessung (DE-588)4167290-2 gnd Design (DE-588)4011510-0 gnd Verpackung (DE-588)4063118-7 gnd Produktgestaltung (DE-588)4047340-5 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Packaging Design Produktmarketing Leistungsmessung Design Verpackung Produktgestaltung Nonprofit-Organisation Marketing |
| work_keys_str_mv | AT klimchukmariannerosner packagingdesignsuccessfulproductbrandingfromconcepttoshelf AT krasovecsandraa packagingdesignsuccessfulproductbrandingfromconcepttoshelf |