Kursbaustein Social Media Methoden:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Cornelsen
2013
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 120 S. 19 cm |
| ISBN: | 9783061510077 3061510079 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1817613235437699072 |
|---|---|
| adam_text |
IMAGE 1
INHALTSVERZEICHNIS
^ DAS NEUE NUTZERVERHALTEN 7
1.1 VERAENDERUNG IN DER GESELLSCHAFT 8
1.2 DIE SOZIALEN NETZWERKE 10
1.3 VERHALTEN A U F WERBUNG 2 0
1.4 USER GENERATED CONTENT VS. OWNED CONTENT 21
1.5 DER MENSCH I M MITTELPUNKT 23
1.6 PR 2.0: PLOETZLICH DIALOG 23
1.7 B2B ODER B2C ? 25
1.8 CHANCEN U N D RISIKEN 25
2 GUT GEPLANT IST HALB GEWONNEN 2 8
2.1 DIE ZIELGRUPPE KENNEN LERNEN 2 9
2.2 QUALITATIVE ZIELE 31
2.3 QUANTITATIVE ZIELE 35
2.4 STRUKTUREN U N D PROZESSE 39
2.5 AUSWAHL DER KANAELE 41
2.6 CROSSMEDIALE INTEGRATION 43
2.7 FACEBOOK-ANZEIGEN (FACEBOOK ADS) 45
S
2.8 SOCIAL MEDIA GUIDELINE 47
^ CONTENT IS KING: MODERATION U N D INHALT 4 9
3.1 SOCIAL MEDIA KANAELE 50
3.2 SOCIAL CONTENT 52
HTTP://D-NB.INFO/1031399860
IMAGE 2
3.3 DIALOG FUEHREN 58
3.4 KOMMENTARKULTUR U N D NETIQUETTE 6 2
3.5 SHITSTORM U N D KRITIK 6 6
3.6 STORYTELLING 6 9
3.7 VIRALMARKETING-KAMPAGNEN 71
3.8 BEWEGTBILD: VIDEOPRODUKTION 474
3.9 SOCIAL COMMERCE 75
3.10 RECHTLICHE BESTIMMUNGEN 7 6
^ WAS ES BRINGT: CONTROLLING U N D MONITORING 85
4.1 WERTE MESSEN 8 6
4.2 MONITORING TOOLS 93
4.3 RETURN ON INVEST VON SOCIAL MEDIA 9 4
^ ANHANG 9 9
5.1 MUSTER FUER EINE SOCIAL MEDIA STRATEGIE 100
5.2 MUSTER EINER SOCIAL MEDIA GUIDELINE 102
5.3 SAMMLUNG NUETZLICHER LINKS 111
5.4 GLOSSAR WICHTIGER BEGRIFFE 112
STICHWORTVERZEICHNIS 118
UEBER DEN AUTOR 120 |
| any_adam_object | 1 |
| author | Klein, Thomas 1973- |
| author_GND | (DE-588)1035325918 |
| author_facet | Klein, Thomas 1973- |
| author_role | aut |
| author_sort | Klein, Thomas 1973- |
| author_variant | t k tk |
| building | Verbundindex |
| bvnumber | BV041151700 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)852504863 (DE-599)DNB1031399860 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-05T15:04:19Z |
| institution | BVB |
| isbn | 9783061510077 3061510079 |
| language | German |
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| physical | 120 S. 19 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Cornelsen |
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| spelling | Klein, Thomas 1973- Verfasser (DE-588)1035325918 aut Kursbaustein Social Media Methoden Thomas Klein 1. Aufl. Berlin Cornelsen 2013 120 S. 19 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Soziales Netzwerk (DE-588)4055762-5 s Soziale Software (DE-588)7550143-0 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026127147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Klein, Thomas 1973- Kursbaustein Social Media Methoden Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)7548364-6 |
| title | Kursbaustein Social Media Methoden |
| title_auth | Kursbaustein Social Media Methoden |
| title_exact_search | Kursbaustein Social Media Methoden |
| title_full | Kursbaustein Social Media Methoden Thomas Klein |
| title_fullStr | Kursbaustein Social Media Methoden Thomas Klein |
| title_full_unstemmed | Kursbaustein Social Media Methoden Thomas Klein |
| title_short | Kursbaustein Social Media Methoden |
| title_sort | kursbaustein social media methoden |
| topic | Soziale Software (DE-588)7550143-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Soziale Software Soziales Netzwerk Online-Marketing World Wide Web 2.0 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026127147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kleinthomas kursbausteinsocialmediamethoden |