Brand breakout: how emerging market brands will go global
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2013
|
| Schlagworte: | |
| Beschreibung: | XVI, 256 S. graph. Darst. |
| ISBN: | 9781137276612 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041150621 | ||
| 003 | DE-604 | ||
| 005 | 20170518 | ||
| 007 | t | ||
| 008 | 130717s2013 xxkd||| |||| 00||| eng d | ||
| 010 | |a 2013014645 | ||
| 020 | |a 9781137276612 |9 978-1-137-27661-2 | ||
| 035 | |a (OCoLC)856830277 | ||
| 035 | |a (DE-599)BVBBV041150621 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
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| 100 | 1 | |a Kumar, Nirmalya |e Verfasser |0 (DE-588)17125757X |4 aut | |
| 245 | 1 | 0 | |a Brand breakout |b how emerging market brands will go global |c Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2013 | |
| 300 | |a XVI, 256 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entwicklungsländer | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) |z Developing countries | |
| 650 | 4 | |a Brand name products |z Developing countries | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Schwellenländer |0 (DE-588)4053920-9 |D g |
| 689 | 0 | 1 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
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| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Steenkamp, Jan-Benedict E. M. |e Sonstige |0 (DE-588)170618226 |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kumar, Nirmalya |
| author_GND | (DE-588)17125757X (DE-588)170618226 |
| author_facet | Kumar, Nirmalya |
| author_role | aut |
| author_sort | Kumar, Nirmalya |
| author_variant | n k nk |
| building | Verbundindex |
| bvnumber | BV041150621 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)856830277 (DE-599)BVBBV041150621 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Schwellenländer |
| id | DE-604.BV041150621 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:44Z |
| institution | BVB |
| isbn | 9781137276612 |
| language | English |
| lccn | 2013014645 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026126087 |
| oclc_num | 856830277 |
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| physical | XVI, 256 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
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| spelling | Kumar, Nirmalya Verfasser (DE-588)17125757X aut Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp Basingstoke [u.a.] Palgrave Macmillan 2013 XVI, 256 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Schwellenländer (DE-588)4053920-9 gnd rswk-swf Schwellenländer (DE-588)4053920-9 g Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s b DE-604 Steenkamp, Jan-Benedict E. M. Sonstige (DE-588)170618226 oth |
| spellingShingle | Kumar, Nirmalya Brand breakout how emerging market brands will go global Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4125431-4 (DE-588)4061963-1 (DE-588)4053920-9 |
| title | Brand breakout how emerging market brands will go global |
| title_auth | Brand breakout how emerging market brands will go global |
| title_exact_search | Brand breakout how emerging market brands will go global |
| title_full | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_fullStr | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_full_unstemmed | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E. M. Steenkamp |
| title_short | Brand breakout |
| title_sort | brand breakout how emerging market brands will go global |
| title_sub | how emerging market brands will go global |
| topic | Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entwicklungsländer Branding (Marketing) Brand name products Branding (Marketing) Developing countries Brand name products Developing countries Markenpolitik Internationales Marketing Unternehmen Schwellenländer |
| work_keys_str_mv | AT kumarnirmalya brandbreakouthowemergingmarketbrandswillgoglobal AT steenkampjanbenedictem brandbreakouthowemergingmarketbrandswillgoglobal |