Verfügbarkeit: Transnational Marketing and Transnational Consumers

Transnational Marketing and Transnational Consumers:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Sirkeci, Ibrahim 1971- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin, Heidelberg Springer Berlin Heidelberg 2013
Schriftenreihe:	SpringerBriefs in Business
Schlagworte:	Marketing Globalisierung Verbraucher
Online-Zugang:	BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (XI, 72 p. 6 illus., 3 illus. in color)
ISBN:	9783642367755
DOI:	10.1007/978-3-642-36775-5

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV041146013
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	130715s2013 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9783642367755 \|c Online \|9 978-3-642-36775-5
024	7		\|a 10.1007/978-3-642-36775-5 \|2 doi
035			\|a (OCoLC)852532046
035			\|a (DE-599)HBZTT050420823
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-473 \|a DE-739 \|a DE-92 \|a DE-898 \|a DE-2070s \|a DE-M347 \|a DE-703 \|a DE-634 \|a DE-Aug4 \|a DE-19 \|a DE-1051 \|a DE-1049 \|a DE-859 \|a DE-863 \|a DE-862 \|a DE-706
050		0	\|a HF5410-5417.5
100	1		\|a Sirkeci, Ibrahim \|d 1971- \|e Verfasser \|0 (DE-588)1077266332 \|4 aut
245	1	0	\|a Transnational Marketing and Transnational Consumers \|c Ibrahim Sirkeci
264		1	\|a Berlin, Heidelberg \|b Springer Berlin Heidelberg \|c 2013
300			\|a 1 Online-Ressource (XI, 72 p. 6 illus., 3 illus. in color)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a SpringerBriefs in Business
500			\|a Includes bibliographical references and index
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Globalisierung \|0 (DE-588)4557997-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucher \|0 (DE-588)4062632-5 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Verbraucher \|0 (DE-588)4062632-5 \|D s
689	0	2	\|a Globalisierung \|0 (DE-588)4557997-0 \|D s
689	0		\|5 DE-604
776	0	8	\|i Erscheint auch als \|n Druckausgabe \|z 978-3-642-36774-8
856	4	0	\|u https://doi.org/10.1007/978-3-642-36775-5 \|x Verlag \|3 Volltext
856	4	2	\|m Springer Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
856	4	2	\|m Springer Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA \|3 Abstract
912			\|a ZDB-2-SBE
999			\|a oai:aleph.bib-bvb.de:BVB01-026121558
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l BTU01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FHA01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FHM01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FHN01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FHO01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FHR01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FKE01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FNU01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FWS01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l FWS02 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l HWR01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l UBG01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l UBM01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l UBT01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l UBY01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-642-36775-5 \|l UPA01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	498272
_version_	1806178879275008000
adam_text	TRANSNATIONAL MARKETING AND TRANSNATIONAL CONSUMERS / SIRKECI, IBRAHIM : 2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION.-TRANSNATIONALISATION IN A GLOBAL ERA TRANSNATIONALITY OF ORGANISATIONS TRANSNATIONAL MARKETING AND TRANSNATIONAL MARKETING STRATEGY TRANSNATIONALS: TRANSNATIONAL CONSUMERS AND TRANSNATIONAL MOBILE CONSUMERS MOBILITY AND THE TRANSNATIONALS TARGETING AND REACHING TRANSNATIONALS AND TRANSNATIONAL MOBILES CONCLUSIONS REFERENCES. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. TRANSNATIONAL MARKETING AND TRANSNATIONAL CONSUMERS / SIRKECI, IBRAHIM : 2013 ABSTRACT / INHALTSTEXT TRANSNATIONAL MARKETING AND TRANSNATIONAL CONSUMERS ARE BECOMING INCREASINGLY COMMON IN TODAY S GLOBALIZING AND FAST MOVING WORLD OF BUSINESS. THIS BOOKPRESENTS A FRESH PERSPECTIVE FOCUSING ON THE TRANSNATIONAL CHARACTER OF ORGANIZATIONS AND FIRMS WHILE UNDERLINING THE IMPORTANCE OF THE TRANSNATIONALITY OF MARKETING STRATEGIES FOR SUCCESS. AT THE SAME TIME, IT INTRODUCES THE NOVEL CONCEPTS OF TRANSNATIONAL CONSUMERS AND TRANSNATIONAL MOBILE CONSUMERS WHICH TAKE INTO ACCOUNT THE INCREASING HUMAN MOBILITY AND ITS IMPLICATIONS FOR MARKETING SUCCESS. THIS BOOK GIVES FLESH TO THE EVER POPULAR SHORTHAND GLOCAL REFERRING TO STRATEGIES THINKING GLOBALLY BUT ACTING LOCALLY. THIS IS THE REALITY OF CURRENT BUSINESS ENVIRONMENT WHERE THE NORM IS FAST MOBILITY OF GOODS, SERVICES, FINANCE, AND CONSUMERS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Sirkeci, Ibrahim 1971-
author_GND	(DE-588)1077266332
author_facet	Sirkeci, Ibrahim 1971-
author_role	aut
author_sort	Sirkeci, Ibrahim 1971-
author_variant	i s is
building	Verbundindex
bvnumber	BV041146013
callnumber-first	H - Social Science
callnumber-label	HF5410-5417
callnumber-raw	HF5410-5417.5
callnumber-search	HF5410-5417.5
callnumber-sort	HF 45410 45417.5
callnumber-subject	HF - Commerce
collection	ZDB-2-SBE
ctrlnum	(OCoLC)852532046 (DE-599)HBZTT050420823
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-642-36775-5
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03677nmm a2200637 c 4500</leader><controlfield tag="001">BV041146013</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">130715s2013 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642367755</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-642-36775-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-36775-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)852532046</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZTT050420823</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5410-5417.5</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sirkeci, Ibrahim</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1077266332</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Transnational Marketing and Transnational Consumers</subfield><subfield code="c">Ibrahim Sirkeci</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin, Heidelberg</subfield><subfield code="b">Springer Berlin Heidelberg</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XI, 72 p. 6 illus., 3 illus. in color)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">SpringerBriefs in Business</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-642-36774-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026121558</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-36775-5</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV041146013
illustrated	Not Illustrated
indexdate	2024-08-01T12:00:07Z
institution	BVB
isbn	9783642367755
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026121558
oclc_num	852532046
open_access_boolean
owner	DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
owner_facet	DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
physical	1 Online-Ressource (XI, 72 p. 6 illus., 3 illus. in color)
psigel	ZDB-2-SBE
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Springer Berlin Heidelberg
record_format	marc
series2	SpringerBriefs in Business
spellingShingle	Sirkeci, Ibrahim 1971- Transnational Marketing and Transnational Consumers Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd Verbraucher (DE-588)4062632-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4557997-0 (DE-588)4062632-5
title	Transnational Marketing and Transnational Consumers
title_auth	Transnational Marketing and Transnational Consumers
title_exact_search	Transnational Marketing and Transnational Consumers
title_full	Transnational Marketing and Transnational Consumers Ibrahim Sirkeci
title_fullStr	Transnational Marketing and Transnational Consumers Ibrahim Sirkeci
title_full_unstemmed	Transnational Marketing and Transnational Consumers Ibrahim Sirkeci
title_short	Transnational Marketing and Transnational Consumers
title_sort	transnational marketing and transnational consumers
topic	Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd Verbraucher (DE-588)4062632-5 gnd
topic_facet	Marketing Globalisierung Verbraucher
url	https://doi.org/10.1007/978-3-642-36775-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026121558&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT sirkeciibrahim transnationalmarketingandtransnationalconsumers

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge