The Routledge companion to arts marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2014
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge companions in business, management and accounting
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVII, 411 S. Ill., graph. Darst. |
| ISBN: | 9780415783507 |
Internformat
MARC
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| 264 | 1 | |a London [u.a.] |b Routledge |c 2014 | |
| 300 | |a XXVII, 411 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge companions in business, management and accounting | |
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804150543030943744 |
|---|---|
| adam_text | CONTENTS
LIST OF FIGURES
XIII
LIST OF TABLES
X)L
,
NOTES ON CONTRIBUTORS
XV
J
PRE
F
ACE
XXIII
PART I
MACRO ARTS MARKETING ISSUES 1
1 POSTMODERNISM AND ARTS MARKETING 3
LAURIE A. MEAMBER
2 CULTURAL ECONOMICS AND ARTS MARKETS 12
SAM CAMERON
3 ART, POLITICS, AND MARKETS 20
STEVPHEN SHUKAITIS AND JOANNA FIGIEL
4 ARTS MARKETING AND ETHICS: WHAT YOU CAN AND KANT DO 29
TERRY O SULLIVAN
PART II
ARTISTS AND THEIR MANAGERS 49
5 THE ARTIST AS MARKETER AND ENTREPRENEUR 51
IAN FILLIS
IX
CONTENTS
6 ARTS MANAGERS CAREER INSIGHTS AND THEIR MARKETING IMPLICATIONS 59
UMAJOGULU AND RUTH RENTSCHLER
7 THE ART OF MARKETING ARTS MARKETING TO ARTISTS 71
SUZETTE MAJOR
PART III
ARTS ORGANIZATIONAL MANAGEMENT AND STRATEGIES 79
8 ORGANIZATIONAL IDENTITY AND MARKETING IN THE ARTS 81
ZANNIE GIRAUD VOSS AND NAOMI GRABEL
9 MISSION STATEMENT TO MISSION FULFILMENT: THE ROLE MARKETING PLAYS 88
MARCUS MORGAN
10 TRADITIONAL VS. ENTREPRENEURIAL MARKETING OF ARTS/CULTURE 99
THERESA A. KIRCHNER AND JOHN B. FORD
11 AUDIENCE VALUATION AND PRICING THE PERFORMING ARTS 109
JENNIFER WIGGINS JOHNSON
12 INTERACTIONS BETWEEN, AND EFFECTS OF, GOVERNMENT SUPPORT ON
FUNDRAISING AND MARKETING EFFORTS OF NONPROFIT ARTS ORGANIZATIONS 119
PATRICIA NOLD HUGHES AND WILLIAM A. LUKSETICH
13 WALK THROUGH THE DOORS. BE OUR GUEST : HOW IMPORTANT ARE
PARTNERSHIPS TO ENABLE MULTICULTURAL GROUPS TO ATTEND ARTS EVENTS? 132
FARA AZMAT, RUTH RENTSCHLER AND YUKA FUJIMOTO
14 WEB STRATEGIES FOR ENGAGING AUDIENCES 142
STEPHEN B. PREECE AND JENNIFER WIGGINS JOHNSON
15 ARTS MARKETING AND WEB 2.0-BASED AUDIENCE
DEVELOPMENT INITIATIVES 151
ANNE-MARIE HEDC
16 USING SOCIAL MEDIA TO ENHANCE THE CUSTOMER
ATTENDANCE EXPERIENCE 161
BONITA KOLB
17 LEVERAGING SOCIAL MEDIA TO ENGAGE AND RETAIN: ARTS/CULTURE
ORGANIZATION DONORS, MEMBERS, AND VOLUNTEERS 170
B. KATHLEEN GALLAGHER AND JESSICA E. SOWA
CONTENTS
PART IV
CONSUMPTION PERSPECTIVES 181
18 CONSUMING THE ARTS 183
GRETCHEN LARSEN
19 CONSUMPTION CRITERIA IN ARTS MARKETING 194
MORRIS B. HOLBROOK
20 THE IMPACT OF THE ARTS EXPERIENCE ON AUDIENCES 204
JENNIFER RADBOUME
21 CONSUMER MOTIVATION AND THE ARTS: CONCEPTUALIZING A
MOTIVATION-BENEFIT MODEL FOR UNDERSTANDING TOURISTS AS AUDIENCES 214
PANDORA KAY
22 MEMBERSHIP AND SUBSCRIPTION IN THE PERFORMING ARTS:
WHAT HAVE WE LEARNT DURING THE LAST 35 YEARS? 233
ALIX SLATER
23 ART COLLECTING AS PERSONAL AND PUBLIC PRACTICE IN A DIGITAL AGE 243
RUSSELL BELK
24 GAINING DEEPER INSIGHT INTO AUDIENCES AND ARTISTS: THE USE OF
AUTOETHNOGRAPHY IN ARTS RESEARCH 256
MARTA MASSI AND PAUL HARRISON
PARTV
THE MARKETING OF SPECIFIC ARTS 273
25 THE BOOKS BUSINESS: FIFTY SHADES OF GRIEF 275
STEPHEN BROWN
26 FILM MARKETING 285
FINOLA KERRIGAN, ANDREW HART AND SUMANTA LLAMA
27 FINE ART MARKETING AND CONSUMPTION 296
KATE MACNEILL AND MCAGHAN WILSON-ANASTASIOS
28 MUSEUM MARKETING: MEASURING RETAIL PERFORMANCE 306
SANDRA MOTTNER
29 PRICING IN CONTEMPORARY MUSEUMS: THE STRATEGIC TURN 316
ANNE GOMBAULT
XI
CONTENTS
30 THE SPECIAL CHALLENGES OF MARKETING THE ARTS FESTIVAL 334
LINDA WILKS
31 THE FLUIDITY OF VALUE AS A SOCIAL PHENOMENON IN THE VISUAL ARTS
MARKET 344
CHLOE PREECE
32 THE ART FAIR AS A METAPHOR OF THE ART WORLD 353
CATHERINE MOREL
33 DISTRIBUTING VISUAL ARTWORKS: CHALLENGES AND PERSPECTIVES 364
RITA KOTTASZ AND ROGER BENNETT
34 UNDERSTANDING AUDIENCES AND MARKETING THEATER 375
BEN WALMSLEY
35 THE MARKETING OF ORCHESTRAS AND SYMPHONY CONCERTS 384
DAVID PATMORE
36 CREATING THE OPERA HABIT: MARKETING AND THE EXPERIENCE OF OPERA 393
PETER FRASER AND IAIN FRASER
INDEX 405
XLL
|
| any_adam_object | 1 |
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| bvnumber | BV041144067 |
| callnumber-first | N - Fine Arts |
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| dewey-full | 700.68/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 700 - The arts |
| dewey-raw | 700.68/8 |
| dewey-search | 700.68/8 |
| dewey-sort | 3700.68 18 |
| dewey-tens | 700 - The arts |
| discipline | Kunstgeschichte |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-10T00:40:35Z |
| institution | BVB |
| isbn | 9780415783507 |
| language | English |
| lccn | 2013014082 |
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| physical | XXVII, 411 S. Ill., graph. Darst. |
| publishDate | 2014 |
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| spelling | The Routledge companion to arts marketing ed. by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner 1. publ. London [u.a.] Routledge 2014 XXVII, 411 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge companions in business, management and accounting Includes bibliographical references and index Arts Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kunst (DE-588)4114333-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kunst (DE-588)4114333-4 s Marketing (DE-588)4037589-4 s DE-604 O'Reilly, Daragh edt Erscheint auch als Online-Ausgabe 978-0-203-74881-7 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026119649&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to arts marketing Arts Marketing Marketing (DE-588)4037589-4 gnd Kunst (DE-588)4114333-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4114333-4 (DE-588)4143413-4 |
| title | The Routledge companion to arts marketing |
| title_auth | The Routledge companion to arts marketing |
| title_exact_search | The Routledge companion to arts marketing |
| title_full | The Routledge companion to arts marketing ed. by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner |
| title_fullStr | The Routledge companion to arts marketing ed. by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner |
| title_full_unstemmed | The Routledge companion to arts marketing ed. by Daragh O'Reilly, Ruth Rentschler and Theresa A. Kirchner |
| title_short | The Routledge companion to arts marketing |
| title_sort | the routledge companion to arts marketing |
| topic | Arts Marketing Marketing (DE-588)4037589-4 gnd Kunst (DE-588)4114333-4 gnd |
| topic_facet | Arts Marketing Marketing Kunst Aufsatzsammlung |
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