Promoting green and social consumer behavior: insights and implications for contemporary marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2013
|
| Schriftenreihe: | Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
362 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | IX, 168 S. graph. Darst. 21 cm, 235 g |
| ISBN: | 9783830070948 3830070942 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150538757996544 |
|---|---|
| adam_text | IMAGE 1
TABLE OF CONTENTS
SYNOPSIS
ARTICLE 1: SHARING IN SOCIAL NETWORKS: HOW SIGNALING
INCREASES PRODUCT APPEAL
ARTICLE 2: MEASURING MARKETING SUCCESS:
ESTIMATING THE EFFECT O F SOCIAL MEDIA AND TV ADVERTISING
ON BRAND ATTENTION
ARTICLE 3: THE INFLUENCE O F MOBILE PRODUCT INFORMATION
ON BRAND PERCEPTION AND WILLINGNESS TO PAY
FOR GREEN AND SUSTAINABLE PRODUCTS 1
ARTICLE 4: ON ENHANCING THE SUITABILITY O F SRI ASSESSMENTS
ARTICLE S: WHEN STATUS PULLS YOU ONE WAY AND ANOTHER:
A DILEMMA FOR SUSTAINABLE INVESTMENTS
IX
HTTP://D-NB.INFO/1031486976
|
| any_adam_object | 1 |
| author | Winkler von Mohrenfels, Hannah 1984- |
| author_GND | (DE-588)140752315 |
| author_facet | Winkler von Mohrenfels, Hannah 1984- |
| author_role | aut |
| author_sort | Winkler von Mohrenfels, Hannah 1984- |
| author_variant | v m h w vmh vmhw |
| building | Verbundindex |
| bvnumber | BV041141253 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)845345589 (DE-599)DNB1031486976 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV041141253 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:31Z |
| institution | BVB |
| isbn | 9783830070948 3830070942 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026116883 |
| oclc_num | 845345589 |
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| physical | IX, 168 S. graph. Darst. 21 cm, 235 g |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kovač |
| record_format | marc |
| series | Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis |
| series2 | Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis |
| spelling | Winkler von Mohrenfels, Hannah 1984- Verfasser (DE-588)140752315 aut Promoting green and social consumer behavior insights and implications for contemporary marketing Hannah Winkler von Mohrenfels Hamburg Kovač 2013 IX, 168 S. graph. Darst. 21 cm, 235 g txt rdacontent n rdamedia nc rdacarrier Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 362 Zugl.: Frankfurt (Main), Univ., Diss., 2013 Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Umweltverträgliches Produkt (DE-588)4061629-0 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s Nachhaltigkeit (DE-588)4326464-5 s Soziale Verantwortung (DE-588)4055737-6 s Umweltverträgliches Produkt (DE-588)4061629-0 s Produktgestaltung (DE-588)4047340-5 s Marketingmanagement (DE-588)4168907-0 s DE-604 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 362 (DE-604)BV012213500 362 X:MVB text/html http://www.verlagdrkovac.de/978-3-8300-7094-8.htm Ausführliche Beschreibung DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026116883&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Winkler von Mohrenfels, Hannah 1984- Promoting green and social consumer behavior insights and implications for contemporary marketing Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis Produktgestaltung (DE-588)4047340-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Umweltverträgliches Produkt (DE-588)4061629-0 gnd Kaufverhalten (DE-588)4073331-2 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| subject_GND | (DE-588)4047340-5 (DE-588)4062644-1 (DE-588)4326464-5 (DE-588)4168907-0 (DE-588)4061629-0 (DE-588)4073331-2 (DE-588)4055737-6 (DE-588)4113937-9 |
| title | Promoting green and social consumer behavior insights and implications for contemporary marketing |
| title_auth | Promoting green and social consumer behavior insights and implications for contemporary marketing |
| title_exact_search | Promoting green and social consumer behavior insights and implications for contemporary marketing |
| title_full | Promoting green and social consumer behavior insights and implications for contemporary marketing Hannah Winkler von Mohrenfels |
| title_fullStr | Promoting green and social consumer behavior insights and implications for contemporary marketing Hannah Winkler von Mohrenfels |
| title_full_unstemmed | Promoting green and social consumer behavior insights and implications for contemporary marketing Hannah Winkler von Mohrenfels |
| title_short | Promoting green and social consumer behavior |
| title_sort | promoting green and social consumer behavior insights and implications for contemporary marketing |
| title_sub | insights and implications for contemporary marketing |
| topic | Produktgestaltung (DE-588)4047340-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Umweltverträgliches Produkt (DE-588)4061629-0 gnd Kaufverhalten (DE-588)4073331-2 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | Produktgestaltung Verbraucherverhalten Nachhaltigkeit Marketingmanagement Umweltverträgliches Produkt Kaufverhalten Soziale Verantwortung Hochschulschrift |
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| volume_link | (DE-604)BV012213500 |
| work_keys_str_mv | AT winklervonmohrenfelshannah promotinggreenandsocialconsumerbehaviorinsightsandimplicationsforcontemporarymarketing |