Retail and channel marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 261 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9781782546184 9781782546207 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041138356 | ||
| 003 | DE-604 | ||
| 005 | 20140925 | ||
| 007 | t | ||
| 008 | 130710s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 9781782546184 |c hbk £75.00 |9 978-1-78254-618-4 | ||
| 020 | |a 9781782546207 |c pbk |9 978-1-78254-620-7 | ||
| 035 | |a (OCoLC)856822683 | ||
| 035 | |a (DE-599)OBVAC10882888 | ||
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| 084 | |a QR 540 |0 (DE-625)142057: |2 rvk | ||
| 100 | 1 | |a Castaldo, Sandro |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Retail and channel marketing |c Sandro Castaldo ; Monica Grosso ; Katia Premazzi |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2013 | |
| 300 | |a XVI, 261 S. |b Ill., graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 653 | |a Marketing. | ||
| 653 | |a Retail trade. | ||
| 653 | |a Marketing channels. | ||
| 653 | |a Communication in marketing. | ||
| 689 | 0 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Grosso, Monica |e Verfasser |0 (DE-588)1036906310 |4 aut | |
| 700 | 1 | |a Premazzi, Katia |e Verfasser |0 (DE-588)1036908860 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78254-619-1 |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026114044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026114044 | ||
Datensatz im Suchindex
| _version_ | 1804150534458834944 |
|---|---|
| adam_text | IMAGE 1
CONTENTS IN BRIEF
LIST OF FIGURES IX
LIST OF TABLES XI
LIST OF BOXES XII
PREFACE XIV
PARTI RETAILING
1 THE RETAIL SECTOR 3
2 RETAIL MARKETING 26
3 RETAIL INNOVATION 56
4 RETAIL BRANDING 80
PART II CHANNEL MANAGEMENT
5 CHANNEL DESIGN 113
6 CHANNEL MARKETING 133
7 E-TAILING 170
8 MULTI-CHANNEL MANAGEMENT 201
BIBLIOGRAPHY 226
GLOSSARY 232
INDEX 251
IMAGE 2
F FULL CONTENTS
LIST OF FIGURES IX
LIST OF TABLES XI
LIST OF BOXES XII
PREFACE XIV
PARTI RETAILING
1 THE RETAIL SECTOR 3
LEARNING OBJECTIVES 3
1.1 THE RETAIL SECTOR 3
1.2 THE STRUCTURE OF THE RETAIL SECTOR 4
1.3 EVOLUTION OF THE RETAIL SECTOR 18
1.4 RETAIL MARKETING AND CHANNEL EQUILIBRIUM 23
CHAPTER SUMMARY 25
DISCUSSION QUESTIONS 25
2 RETAIL MARKETING 26
LEARNING OBJECTIVES 26
2.1 THE MARKETING PROCESS IN RETAIL 26
2.2 THE COGNITIVE MOMENT OF RETAIL MARKETING: THE ANALYSIS OF THE
ENVIRONMENT 27
2.3 THE STRATEGIC MOMENT OF RETAIL MARKETING: POSITIONING, SEGMENTATION
AND TARGETING 29
2.4 THE OPERATIONAL MOMENT: DEFINITION OF THE RETAILING MIX 32 2.5 THE
CONTROL MOMENT OF RETAIL MARKETING: MAIN PERFORMANCE INDICATORS 48
2.6 THE INTERACTIONS WITH THE MARKETING OF MANUFACTURERS 51 CHAPTER
SUMMARY 54
DISCUSSION QUESTIONS 55
3 RETAIL INNOVATION 56
LEARNING OBJECTIVES 56
3.1 INTRODUCTION 56
3.2 TYPES OF INNOVATION 57
3.3 CUSTOMER-BASED INNOVATIONS 68
IMAGE 3
FULL CONTENTS * V II
CHAPTER SUMMARY 76
DISCUSSION QUESTIONS 78
4 RETAIL BRANDING 80
LEARNING OBJECTIVES 80
4.1 CONCEPT AND TYPES OF PRIVATE LABELS OR STORE BRANDS 80 4.2 THE
ORIGIN AND TYPICAL PATHS OF STORE BRAND DEVELOPMENT 94 4.3 THE OPERATION
MANAGEMENT OF STORE BRANDS 100
CHAPTER SUMMARY 106
DISCUSSION QUESTIONS 109
PART II CHANNEL MANAGEMENT
5 CHANNEL DESIGN 113
LEARNING OBJ ECTIVES 113
5.1 DEFINITION OF THE DISTRIBUTION CHANNEL 113
5.2 CHANNEL ARCHITECTURE CHOICES 119
5.3 CHANNEL MANAGEMENT 128
CHAPTER SUMMARY 132
DISCUSSION QUESTIONS 132
6 CHANNEL MARKETING 133
LEARNING OBJECTIVES 133
6.1 WHAT CHANNEL MARKETING IS 133
6.2 ORIGINS AND EVOLUTIONARY TRENDS OF CHANNEL MARKETING 135 6.3
STRATEGIC, TACTICAL AND ORGANIZATIONAL ASPECTS OF CHANNEL MARKETING 140
6.4 ANALYSIS AND CONTROL IN SUPPORT OF CHANNEL MARKETING 156 6.5 CHANNEL
MARKETING AND CHANNEL MANAGEMENT 161
CHAPTER SUMMARY 168
DISCUSSION QUESTIONS 169
7 E-TAILING 170
LEARNING OBJECTIVES 170
7.1 INTRODUCTION 170
7.2 E-COMMERCE S POTENTIAL FOR ABSTRACTION 171
7.3 COMMERCIAL SERVICES: FROM LOGISTICAL FUNCTIONS TO INFOMEDIATION 175
7.4 THE ONLINE SHOPPING PROCESS: AN INTERPRETIVE MODEL 176 7.5 FROM THE
UNDERSTANDING OF SHOPPER UTILITY TO THE IDENTIFICATION OF E-TAILING
SERVICES: A SUMMARY OUTLINE 188
7.6 FACILITATION SERVICES: PROXIMITY AND COGNITIVE HARMONY 190
IMAGE 4
V I II * RETAIL AND CHANNEL MARKETING
7.7 CORE INTERMEDIATION SERVICES: PRE-SELECTION, BREADTH AND DEPTH OF
RANGE AND INFORMATION 193
7.8 TRANSACTION SUPPORT SERVICES 196
7.9 ANCILLARY SERVICES 198
7.10 DISTINGUISHING SERVICES: INTERACTIVITY AND POTENTIAL FOR DYNAMISM
AND OFFER PERSONALIZATION 198
DISCUSSION QUESTIONS 200
8 MULTI-CHANNEL MANAGEMENT 201
LEARNING OBJ ECTIVES 201
8.1 INTRODUCTION 201
8.2 THE CONFLICT ARISING FROM MULTI-CHANNELS 206
8.3 THE TYPES OF MULTI-CHANNELS 209
8.4 DIFFERENTIATION POLICIES FOR THE MANAGEMENT OF MULTI-CHANNELS 213
8.5 MULTI-CHANNEL MANAGEMENT: FROM CONFLICT TO COOPETITION 220
DISCUSSION QUESTIONS 225
BIBLIOGRAPHY 226
GLOSSARY 232
INDEX 251
|
| any_adam_object | 1 |
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| author_role | aut aut aut |
| author_sort | Castaldo, Sandro |
| author_variant | s c sc m g mg k p kp |
| building | Verbundindex |
| bvnumber | BV041138356 |
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| ctrlnum | (OCoLC)856822683 (DE-599)OBVAC10882888 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041138356 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:27Z |
| institution | BVB |
| isbn | 9781782546184 9781782546207 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026114044 |
| oclc_num | 856822683 |
| open_access_boolean | |
| owner | DE-945 DE-188 |
| owner_facet | DE-945 DE-188 |
| physical | XVI, 261 S. Ill., graph. Darst. 25 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Elgar |
| record_format | marc |
| spelling | Castaldo, Sandro Verfasser aut Retail and channel marketing Sandro Castaldo ; Monica Grosso ; Katia Premazzi Cheltenham [u.a.] Elgar 2013 XVI, 261 S. Ill., graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Marketing. Retail trade. Marketing channels. Communication in marketing. Einzelhandel (DE-588)4127747-8 s Marketing (DE-588)4037589-4 s b DE-604 Grosso, Monica Verfasser (DE-588)1036906310 aut Premazzi, Katia Verfasser (DE-588)1036908860 aut Erscheint auch als Online-Ausgabe 978-1-78254-619-1 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026114044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Castaldo, Sandro Grosso, Monica Premazzi, Katia Retail and channel marketing Marketing (DE-588)4037589-4 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4127747-8 |
| title | Retail and channel marketing |
| title_auth | Retail and channel marketing |
| title_exact_search | Retail and channel marketing |
| title_full | Retail and channel marketing Sandro Castaldo ; Monica Grosso ; Katia Premazzi |
| title_fullStr | Retail and channel marketing Sandro Castaldo ; Monica Grosso ; Katia Premazzi |
| title_full_unstemmed | Retail and channel marketing Sandro Castaldo ; Monica Grosso ; Katia Premazzi |
| title_short | Retail and channel marketing |
| title_sort | retail and channel marketing |
| topic | Marketing (DE-588)4037589-4 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Marketing Einzelhandel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026114044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT castaldosandro retailandchannelmarketing AT grossomonica retailandchannelmarketing AT premazzikatia retailandchannelmarketing |