Content to commerce: engaging consumers across paid, owned, and earned channels
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xlvi, 242 S.) |
| ISBN: | 9781118480182 9781118660614 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20140107 | ||
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| 008 | 130709s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118480182 |c Print |9 978-1-118-48018-2 | ||
| 020 | |a 9781118660614 |c Online |9 978-1-118-66061-4 | ||
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| 035 | |a (OCoLC)827198474 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Savar, Avi |d 1973- |e Verfasser |0 (DE-588)1041589190 |4 aut | |
| 245 | 1 | 0 | |a Content to commerce |b engaging consumers across paid, owned, and earned channels |c Avi Savar |
| 264 | 1 | |a Hoboken |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (xlvi, 242 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Internet marketing | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
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Datensatz im Suchindex
| _version_ | 1804150530105147392 |
|---|---|
| any_adam_object | |
| author | Savar, Avi 1973- |
| author_GND | (DE-588)1041589190 |
| author_facet | Savar, Avi 1973- |
| author_role | aut |
| author_sort | Savar, Avi 1973- |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV041135169 |
| collection | ZDB-38-EBR |
| contents | About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question |
| ctrlnum | (ZDB-30-PQE)ebr10700375 (OCoLC)827198474 (DE-599)BVBBV041135169 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041135169 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:40:23Z |
| institution | BVB |
| isbn | 9781118480182 9781118660614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026110908 |
| oclc_num | 827198474 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (xlvi, 242 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Savar, Avi 1973- Verfasser (DE-588)1041589190 aut Content to commerce engaging consumers across paid, owned, and earned channels Avi Savar Hoboken Wiley 2013 1 Online-Ressource (xlvi, 242 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question Social marketing Internet marketing |
| spellingShingle | Savar, Avi 1973- Content to commerce engaging consumers across paid, owned, and earned channels About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question Social marketing Internet marketing |
| title | Content to commerce engaging consumers across paid, owned, and earned channels |
| title_auth | Content to commerce engaging consumers across paid, owned, and earned channels |
| title_exact_search | Content to commerce engaging consumers across paid, owned, and earned channels |
| title_full | Content to commerce engaging consumers across paid, owned, and earned channels Avi Savar |
| title_fullStr | Content to commerce engaging consumers across paid, owned, and earned channels Avi Savar |
| title_full_unstemmed | Content to commerce engaging consumers across paid, owned, and earned channels Avi Savar |
| title_short | Content to commerce |
| title_sort | content to commerce engaging consumers across paid owned and earned channels |
| title_sub | engaging consumers across paid, owned, and earned channels |
| topic | Social marketing Internet marketing |
| topic_facet | Social marketing Internet marketing |
| work_keys_str_mv | AT savaravi contenttocommerceengagingconsumersacrosspaidownedandearnedchannels |