Health and medical public relations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 189 S. |
| ISBN: | 9780415613309 9780415613316 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150529845100544 |
|---|---|
| adam_text | Titel: Health and medical public relations
Autor: Riggulsford, Myc
Jahr: 2013
Contents
List of figures ix
Author s note and acknowledgements x
PARTI
Health PR in context 1
1 What is PR? 3
An introduction to public relations 3
Modern definition of public relations 5
Communications skills 6
Profession or trade? 7
Stockholm Accords 8
What is health and medical PR? 10
2 Health and medical PR sectors 13
The five overlapping sectors within society 17
A working map for different sectors 20
3 Roles within health and medical PR 21
Spokesman, advocate, public speaker 21
Expert, tactician 21
Ethicist, conscience 22
Press officer, press relations manager 22
Publicist, promotions, photo opportunities 23
Online and social media manager, blogger 23
Events, exhibition and conference organiser 23
Community liaison, social events, sponsorship and fundraising 23
Crisis and issues management 24
Internal relations and communications 24
Lobbyist, parliamentary liaison, public affairs 25
Financial public relations, business-to-business communications 25
Speechwriter 26
Brand champion, viral marketing 26
Dark arts and dirty tricks 27
Critical friend, fool, court jester 28
PART II
Media relations 31
4 Getting your voice heard: basic health public relations
activities 33
Press and information releases 33
Press release format 35
News 36
Headlines 38
Notes to news editors 40
Contents of press releases 41
Timing your press release, embargoes and exclusives 42
Distributing your press release 44
Press conferences 45
Press conferences: what is the reason for your event? 47
Press conferences: timetable 48
Press conferences: information packs 51
Press conferences: checklist and preparation 52
5 Why health is big news 56
What makes health news 56
News values 57
Bad press releases 61
6 Other types of health stories 62
Features 62
Narrative styles 65
7 New media 67
How it all started 67
Problems 68
Types of social media 71
Analysis tools 75
8 Journals 76
Peer-reviewed journals 76
High impact factor 78
Public access to research 78
PART III
Communicating health in theory and practice 83
9 Health and medical public relations planning 85
Planning a health or medical public relations campaign 86
Elements of a health or medical public relations campaign 88
10 Communication, consultation and access 98
Communication theory 98
Consultation, public dialogue and independent scrutiny 100
Surveys 104
Medical, health and science communicators 106
Deficit, dialogue and upstream engagement 106
Petitions, protests and marches 110
Lobbying, thinktanks 111
Access: interns, secondments, spads, moles and revolving doors 115
Sponsorship 117
PART IV
Health and medical PR in society 121
11 Politics, ethics and the media 123
Slow-burn issues 123
Polarised debates 128
Emotions and icons 129
NHS issues 133
Pharmaceutical company issues 142
Political, ethical and philosophical problems: neuroethics 145
Academic research issues 147
Charities, Churches and NGOs 151
Complementary and alternative medicine, placebos 153
PARTV
A bit of history 161
12 Health and medical PR: an alternative and potted
modern history 163
Florence and the PR machine 163
Broad Street pump 165
Tobacco smoking 166
Brands and branding 167
Soap and hygiene 168
Patent medicines 168
Drugs and medicines 170
Fresh air, exercise and electricity 171
More electricity, mesmerism, spiritualism and pseudoscience 172
Bodysnatching 174
Dead and undead 174
UK National Health Service 177
Index 180
|
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| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.1 |
| dewey-search | 362.1 |
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| dewey-tens | 360 - Social problems and services; associations |
| discipline | Allgemeines Soziologie |
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| id | DE-604.BV041134707 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:40:23Z |
| institution | BVB |
| isbn | 9780415613309 9780415613316 |
| language | English |
| lccn | 2012044006 |
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| physical | VIII, 189 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
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| spelling | Riggulsford, Myc 1956- Verfasser (DE-588)1038308046 aut Health and medical public relations Myc Riggulsford London [u.a.] Routledge 2013 VIII, 189 S. txt rdacontent n rdamedia nc rdacarrier Health Communication Public Relations Communications Media Erscheint auch als Online-Ausgabe 978-0-203-14369-8 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026110446&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Riggulsford, Myc 1956- Health and medical public relations Health Communication Public Relations Communications Media |
| title | Health and medical public relations |
| title_auth | Health and medical public relations |
| title_exact_search | Health and medical public relations |
| title_full | Health and medical public relations Myc Riggulsford |
| title_fullStr | Health and medical public relations Myc Riggulsford |
| title_full_unstemmed | Health and medical public relations Myc Riggulsford |
| title_short | Health and medical public relations |
| title_sort | health and medical public relations |
| topic | Health Communication Public Relations Communications Media |
| topic_facet | Health Communication Public Relations Communications Media |
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