Holdings: Social media and strategic communications

Social media and strategic communications:

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Bibliographic Details
Other Authors:	Noor Al-Deen, Hana S. 1951- (Editor)
Format:	Book
Language:	English
Published:	Basingstoke [u.a.] Palgrave Macmillan 2013
Subjects:	Soziale Software Kommunikationsstrategie Unternehmen Internet marketing Social media / Economic aspects Internet in public relations Customer relations / Management Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XXV, 238 S. graph. Darst. 23 cm
ISBN:	9781137287045

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MARC


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Record in the Search Index

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adam_text	Contents List of Illustrations ix Foreword by Everette E. Dennis xi Preface xiv Acknowledgements xvii About the Editors xviii Notes on Contributors xx Part I Social Media and Advertising 1 Advertising in Social Network Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages 3 fin Kyun Lee and Sara Steffes Hansen 2 Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter 25 Brandi A. Watkins and Regina Lewis 3 Marketing Techniques and Strategies: Using Social Media as a Revenue-Generating Vehicle 45 Casey Hart, John Allen Hendricks and Linda Thorsen Bond 4 The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies 62 fae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham and Nicole Hendricks Part II Social Media and Public Relations 5 Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications 83 Karen Freberg and Michael /. Palenchar VII viii Contents 6 Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media 101 Brian G. Smith 7 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations 119 Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott C. Quarforth and Sally K. Norton 8 Public Relations in a Virtual World: A Second Life Case Study 137 John C. Sherblom and Sara Green-Hamann Part III Social Media Policies/Practices and Legal/Ethical Considerations 9 Organizational Social Media Policies and Best Practice Recommendations 159 Melissa D. Dodd and Don W. Stacks 10 Legal and Ethical Use of Social Media for Strategic Communicators 180 Daxton R. Stewart and Catherine A. Coleman 11 #knowwhatyoutweet: The FTC is Watching 199 Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts 12 Legal Issues in Social Media 218 Gemile I. Belmas Index 235
any_adam_object	1
author2	Noor Al-Deen, Hana S. 1951-
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author_facet	Noor Al-Deen, Hana S. 1951-
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dewey-ones	658 - General management
dewey-raw	658.872
dewey-search	658.872
dewey-sort	3658.872
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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physical	XXV, 238 S. graph. Darst. 23 cm
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spelling	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...] Basingstoke [u.a.] Palgrave Macmillan 2013 XXV, 238 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Soziale Software (DE-588)7550143-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet marketing Social media / Economic aspects Internet in public relations Customer relations / Management (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Soziale Software (DE-588)7550143-0 s Kommunikationsstrategie (DE-588)4201794-4 s b DE-604 Noor Al-Deen, Hana S. 1951- (DE-588)156435500 edt Belmas, Genelle Irene Sonstige oth Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026108847&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Social media and strategic communications Soziale Software (DE-588)7550143-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)7550143-0 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4143413-4
title	Social media and strategic communications
title_auth	Social media and strategic communications
title_exact_search	Social media and strategic communications
title_full	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_fullStr	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_full_unstemmed	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_short	Social media and strategic communications
title_sort	social media and strategic communications
topic	Soziale Software (DE-588)7550143-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Soziale Software Kommunikationsstrategie Unternehmen Aufsatzsammlung
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Holdings

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