Verfügbarkeit: Social media and strategic communications

Social media and strategic communications:

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Noor Al-Deen, Hana S. 1951- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Basingstoke [u.a.] Palgrave Macmillan 2013
Schlagworte:	Soziale Software Kommunikationsstrategie Unternehmen Internet marketing Social media / Economic aspects Internet in public relations Customer relations / Management Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXV, 238 S. graph. Darst. 23 cm
ISBN:	9781137287045

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV041133075
003	DE-604
005	20130826
007	t
008	130708s2013 d\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781137287045 \|c (hbk.) £50.00 \|9 978-1-137-28704-5
024	3		\|a 9781137287045
035			\|a (OCoLC)856817051
035			\|a (DE-599)BSZ382638204
040			\|a DE-604 \|b ger
041	0		\|a eng
049			\|a DE-945 \|a DE-12
082	0		\|a 658.872
084			\|a QP 637 \|0 (DE-625)141921: \|2 rvk
084			\|a 24,1 \|2 ssgn
245	1	0	\|a Social media and strategic communications \|c ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
264		1	\|a Basingstoke [u.a.] \|b Palgrave Macmillan \|c 2013
300			\|a XXV, 238 S. \|b graph. Darst. \|c 23 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Soziale Software \|0 (DE-588)7550143-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kommunikationsstrategie \|0 (DE-588)4201794-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmen \|0 (DE-588)4061963-1 \|2 gnd \|9 rswk-swf
653			\|a Internet marketing
653			\|a Social media / Economic aspects
653			\|a Internet in public relations
653			\|a Customer relations / Management
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Unternehmen \|0 (DE-588)4061963-1 \|D s
689	0	1	\|a Soziale Software \|0 (DE-588)7550143-0 \|D s
689	0	2	\|a Kommunikationsstrategie \|0 (DE-588)4201794-4 \|D s
689	0		\|C b \|5 DE-604
700	1		\|a Noor Al-Deen, Hana S. \|d 1951- \|0 (DE-588)156435500 \|4 edt
700	1		\|a Belmas, Genelle Irene \|e Sonstige \|4 oth
856	4	2	\|m Digitalisierung BSB Muenchen \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026108847&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-026108847
942	1	1	\|c 302.2 \|e 22/bsb
942	1	1	\|c 658.4038 \|e 22/bsb

Datensatz im Suchindex

_version_	1804150527482658816
adam_text	Contents List of Illustrations ix Foreword by Everette E. Dennis xi Preface xiv Acknowledgements xvii About the Editors xviii Notes on Contributors xx Part I Social Media and Advertising 1 Advertising in Social Network Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages 3 fin Kyun Lee and Sara Steffes Hansen 2 Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter 25 Brandi A. Watkins and Regina Lewis 3 Marketing Techniques and Strategies: Using Social Media as a Revenue-Generating Vehicle 45 Casey Hart, John Allen Hendricks and Linda Thorsen Bond 4 The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies 62 fae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham and Nicole Hendricks Part II Social Media and Public Relations 5 Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications 83 Karen Freberg and Michael /. Palenchar VII viii Contents 6 Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media 101 Brian G. Smith 7 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations 119 Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott C. Quarforth and Sally K. Norton 8 Public Relations in a Virtual World: A Second Life Case Study 137 John C. Sherblom and Sara Green-Hamann Part III Social Media Policies/Practices and Legal/Ethical Considerations 9 Organizational Social Media Policies and Best Practice Recommendations 159 Melissa D. Dodd and Don W. Stacks 10 Legal and Ethical Use of Social Media for Strategic Communicators 180 Daxton R. Stewart and Catherine A. Coleman 11 #knowwhatyoutweet: The FTC is Watching 199 Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts 12 Legal Issues in Social Media 218 Gemile I. Belmas Index 235
any_adam_object	1
author2	Noor Al-Deen, Hana S. 1951-
author2_role	edt
author2_variant	a d h s n adhs adhsn
author_GND	(DE-588)156435500
author_facet	Noor Al-Deen, Hana S. 1951-
building	Verbundindex
bvnumber	BV041133075
classification_rvk	QP 637
ctrlnum	(OCoLC)856817051 (DE-599)BSZ382638204
dewey-full	658.872
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.872
dewey-search	658.872
dewey-sort	3658.872
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01960nam a2200493 c 4500</leader><controlfield tag="001">BV041133075</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130826 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130708s2013 d\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137287045</subfield><subfield code="c">(hbk.) £50.00</subfield><subfield code="9">978-1-137-28704-5</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781137287045</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)856817051</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ382638204</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media and strategic communications</subfield><subfield code="c">ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 238 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social media / Economic aspects</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internet in public relations</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Noor Al-Deen, Hana S.</subfield><subfield code="d">1951-</subfield><subfield code="0">(DE-588)156435500</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Belmas, Genelle Irene</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB Muenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026108847&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026108847</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">302.2</subfield><subfield code="e">22/bsb</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">658.4038</subfield><subfield code="e">22/bsb</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV041133075
illustrated	Illustrated
indexdate	2024-07-10T00:40:20Z
institution	BVB
isbn	9781137287045
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026108847
oclc_num	856817051
open_access_boolean
owner	DE-945 DE-12
owner_facet	DE-945 DE-12
physical	XXV, 238 S. graph. Darst. 23 cm
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Palgrave Macmillan
record_format	marc
spelling	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...] Basingstoke [u.a.] Palgrave Macmillan 2013 XXV, 238 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Soziale Software (DE-588)7550143-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet marketing Social media / Economic aspects Internet in public relations Customer relations / Management (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Soziale Software (DE-588)7550143-0 s Kommunikationsstrategie (DE-588)4201794-4 s b DE-604 Noor Al-Deen, Hana S. 1951- (DE-588)156435500 edt Belmas, Genelle Irene Sonstige oth Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026108847&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Social media and strategic communications Soziale Software (DE-588)7550143-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)7550143-0 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4143413-4
title	Social media and strategic communications
title_auth	Social media and strategic communications
title_exact_search	Social media and strategic communications
title_full	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_fullStr	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_full_unstemmed	Social media and strategic communications ed. by Hana S. Noor Al-Deen ... [Contrib.: Genelle I. Belmas ...]
title_short	Social media and strategic communications
title_sort	social media and strategic communications
topic	Soziale Software (DE-588)7550143-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Soziale Software Kommunikationsstrategie Unternehmen Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026108847&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT nooraldeenhanas socialmediaandstrategiccommunications AT belmasgenelleirene socialmediaandstrategiccommunications

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge