The practice of market research: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow ; Munich [u.a.]
Pearson
2013
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnisea |
| Beschreibung: | Previous edition: 2009. - Includes bibliographical references and index |
| Beschreibung: | XXXV, 572 S. graph. Darst. 25 cm |
| ISBN: | 9780273773115 9780273794820 |
Internformat
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| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a McGivern, Yvonne |e Verfasser |0 (DE-588)136837999 |4 aut | |
| 245 | 1 | 0 | |a The practice of market research |b an introduction |c Yvonne McGivern |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Pearson |c 2013 | |
| 300 | |a XXXV, 572 S. |b graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 500 | |a Previous edition: 2009. - Includes bibliographical references and index | ||
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Datensatz im Suchindex
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|---|---|
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| author | McGivern, Yvonne |
| author_GND | (DE-588)136837999 |
| author_facet | McGivern, Yvonne |
| author_role | aut |
| author_sort | McGivern, Yvonne |
| author_variant | y m ym |
| building | Verbundindex |
| bvnumber | BV041133034 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)856817014 (DE-599)BSZ379022354 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV041133034 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:20Z |
| institution | BVB |
| isbn | 9780273773115 9780273794820 |
| language | English |
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| physical | XXXV, 572 S. graph. Darst. 25 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
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| series2 | Always learning |
| spelling | McGivern, Yvonne Verfasser (DE-588)136837999 aut The practice of market research an introduction Yvonne McGivern 4. ed. Harlow ; Munich [u.a.] Pearson 2013 XXXV, 572 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Always learning Previous edition: 2009. - Includes bibliographical references and index Marktforschung (DE-588)4037630-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s Methode (DE-588)4038971-6 s b DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-0-273-77315-3 DE-601 pdf/application http://www.gbv.de/dms/zbw/73737750X.pdf Inhaltsverzeichnisea Inhaltsverzeichnis |
| spellingShingle | McGivern, Yvonne The practice of market research an introduction Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4038971-6 (DE-588)4123623-3 |
| title | The practice of market research an introduction |
| title_auth | The practice of market research an introduction |
| title_exact_search | The practice of market research an introduction |
| title_full | The practice of market research an introduction Yvonne McGivern |
| title_fullStr | The practice of market research an introduction Yvonne McGivern |
| title_full_unstemmed | The practice of market research an introduction Yvonne McGivern |
| title_short | The practice of market research |
| title_sort | the practice of market research an introduction |
| title_sub | an introduction |
| topic | Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Marktforschung Methode Lehrbuch |
| url | http://www.gbv.de/dms/zbw/73737750X.pdf |
| work_keys_str_mv | AT mcgivernyvonne thepracticeofmarketresearchanintroduction |