Best Practices in Marketing and their Impact on Quality of Life:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Dordrecht [u.a.]
Springer
2013
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| Schriftenreihe: | Applying Quality of Life Research
|
| Schlagworte: | |
| Online-Zugang: | HWR01 UBG01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XIV, 260 S.) Ill. |
| ISBN: | 9789400758780 |
| DOI: | 10.1007/978-94-007-5878-0 |
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Datensatz im Suchindex
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| adam_text | BEST PRACTICES IN MARKETING AND THEIR IMPACT ON QUALITY OF LIFE
/
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONTRIBUTORS
REVIEWERS
FOREWORD: JOSEPH M. SIRGY
PART I. THEORETICAL NOTE AND SUMMARIES
CHAPTER 1. QUALITY OF LIFE MARKETING: AN INTRODUCTION TO THE TOPIC;
HELENA ALVES AND JOSE L. VAZQUEZ
CHAPTER 2. CASE CONTENT SUMMARIES
PART II. CASES
CHAPTER 3. CASE 1 - THE ALLIANCEFOR APPALACHIA (CASE COUNTRY: U.S.A.);
WALTER WYMER.-CHAPTER 4.CASE 2 - STAKEHOLDERS REACTIONS TO
ANUPSTREAMINTERVENTIONTO IMPROVECHILDREN S DIETS (CASE COUNTRY:
AUSTRALIA);SIMONEPETTIGREW ANDMELANIE PESCUD.-CHAPTER 5.CASE 3
- MARKETING STRATEGYOF MUSEUMS: THE CASEOFTHENEW ACROPOLIS
MUSEUMIN ATHENS, GREECE (CASE COUNTRY: GREECE);RODOULAH. TSIOTSOU
ANDELENI P.MAVRAGANI.-CHAPTER 6. CASE 4-
COMMUNICATINGTOWN(CASE COUNTRYSLOVAKIA); ANNAVANOVA,
ALICABOZIKOVA AND MIROSLAV FORET
CHAPTER 7. CASE 5 - GET YOUR LIFE INTO GEAR (CASE COUNTRY:IRELAND);
SINEAD DUANE AND CHRISTINE DOMEGAN
CHAPTER 8. CASE6 - DEVELOPMENT OF A MARKETING STRATEGY FOR GERMAN
MINORITY ASSOCIATION IN CROATIA (CASE COUNTRY:CROATIA);MIRNA
LEKOSIMICAND RENATATRISCHLER
CHAPTER 9.CASE 7- PLACE MARKETING AND RESIDENTS PERCEPTIONS OF
IMPROVEMENTS ON QUALITY OF LIFE (CASE COUNTRY: PORTUGAL); HELENA ALVES
AND JOSE L. VAZQUEZ.-CHAPTER 10. CASE8 -RELATIONSHIPMARKETING
INTHE LOCAL AUTHORITY (CASE COUNTRY:SLOVAKREPUBLIK);KATARINA
PETRIKOVA ANDANNAVANOVA.-CHAPTER 11. CASE 9 - THE ROLE OF
HEALTHMARKETINGIN EDUCATINGTHE DEMAND FOR THE
PUBLICHOSPITALEMERGENCYSERVICES (CASECOUNTRY:SPAIN);JUAN
MIGUEL REYPINO
CHAPTER 12. CASE 10 - HAGAR: FROM DARKNESS TO HOPE IN CAMBODIA (CASE
COUNTRY: AUSTRALIA); CORALIE NANCARROW, REBECCA LARSEN, SEAN WRIGLEW,
DAVE WEBB
CHAPTER 13. CASE 11 - ORGAN DONATION IN IRELAND: CAN SOCIAL MARKETING
AND INFRASTRUCTURAL CHANGES IMPROVE DONATION RATES (CASE COUNTRY:
IRELAND); MAURICE MURPHY
CHAPTER 14. CASE 12 - HOW A MUNICIPALITY CAN SERVE THE ELDERLY PUBLIC:
THE CASE OF THE AGES SPACE (CASE COUNTRY: PORTUGAL); ARMINDA DE PACO
CHAPTER 15. CASE 13 - PREVENTING DIABETES-RELATED AMPUTATIONS (CASE
COUNTRY: AUSTRALIA); JESSICA PRICE
CHAPTER 16. CASE 14 - QIMAAVIK WOMEN S SHELTER (CASE COUNTRY: CANADA);
ANNE LAVACK
CHAPTER 17. CASE15 - IMPROVING EMPLOYEES QUALITY OF LIFE (CASE
COUNTRY: SPAIN); M. ISABEL SANCHEZ-HERNANDEZ AND M. PURIFICACION
GARCIA-MIGUELEZ
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
BEST PRACTICES IN MARKETING AND THEIR IMPACT ON QUALITY OF LIFE
/
: 2013
ABSTRACT / INHALTSTEXT
THIS BOOK IS BASED ON THE PREMISE THAT MARKETING IS CENTRAL TO
UNDERSTANDING AND ADVANCING COMPANIES, BUSINESSES, COUNTRIES, MAJOR
ECONOMIC AREAS AND EVERY-DAY PROBLEMS. IT OPPOSES THE VIEW HELD BY SOME
SOCIAL SCIENTISTS THAT THE POSITIVE EFFECTS OF MARKETING IN A SOCIETY
ARE A PRODUCT OF CAPITALIST ENTERPRISES AND THAT MARKETING INVOLVES
EXCESSIVE EXPLOITATION AND IS A TOOL FOR CREATING AND MAINTAINING THEIR
POWER STRUCTURES. TO ILLUSTRATE ITS POINT, THE BOOK EXAMINES SUCCESSFUL
MARKETING PRACTICES WITH IMPLICATIONS FOR CONSUMERS’ QUALITY OF LIFE.
ITS COMPILATION OF CASES FROM ALL OVER THE WORLD PROVIDES A UNIQUE AND
CONCISE REVIEW OF BEST PRACTICES IN MARKETING AND THEIR IMPACT ON QOL.
EACH CASE IN THE BOOK PRESENTS A SPECIFIC SOCIAL PROBLEM AND DISCUSSES
DETAILS OF THE MARKETING STRATEGY ADOPTED TO RESOLVE IT, AS WELL AS THE
RESULTS OBTAINED BOTH FOR SOCIETY AT LARGE AND IN TERMS OF THE
CITIZENS’ QUALITY OF LIFE. IN ADDITION, EACH CASE ADDRESSES THE
THEORETICAL BACKGROUND OF THE SPECIFIC AREA OF MARKETING USED IN THE
CASE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| discipline | Soziologie |
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| spellingShingle | Best Practices in Marketing and their Impact on Quality of Life Sozialwissenschaften Social sciences Quality of Life Marketing Quality of Life Research Marketing (DE-588)4037589-4 gnd Lebensqualität (DE-588)4034922-6 gnd |
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| title | Best Practices in Marketing and their Impact on Quality of Life |
| title_auth | Best Practices in Marketing and their Impact on Quality of Life |
| title_exact_search | Best Practices in Marketing and their Impact on Quality of Life |
| title_full | Best Practices in Marketing and their Impact on Quality of Life Helena Alves ... eds. |
| title_fullStr | Best Practices in Marketing and their Impact on Quality of Life Helena Alves ... eds. |
| title_full_unstemmed | Best Practices in Marketing and their Impact on Quality of Life Helena Alves ... eds. |
| title_short | Best Practices in Marketing and their Impact on Quality of Life |
| title_sort | best practices in marketing and their impact on quality of life |
| topic | Sozialwissenschaften Social sciences Quality of Life Marketing Quality of Life Research Marketing (DE-588)4037589-4 gnd Lebensqualität (DE-588)4034922-6 gnd |
| topic_facet | Sozialwissenschaften Social sciences Quality of Life Marketing Quality of Life Research Lebensqualität |
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