Market segmentation: how to do it ; how to profit from it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
MacMillan
1998
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | MacMillan business
|
| Schlagworte: | |
| Beschreibung: | XXIII, 376 S. graph. Darst. |
| ISBN: | 033373369X 0333733703 |
Internformat
MARC
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| 245 | 1 | 0 | |a Market segmentation |b how to do it ; how to profit from it |c Malcolm McDonald and Ian Dunbar |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b MacMillan |c 1998 | |
| 300 | |a XXIII, 376 S. |b graph. Darst. | ||
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| 689 | 0 | 0 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
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| 700 | 1 | |a Dunbar, Ian |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McDonald, Malcolm 1938- Dunbar, Ian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Dunbar, Ian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV041128290 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)610900170 (DE-599)BVBBV041128290 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV041128290 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:14Z |
| institution | BVB |
| isbn | 033373369X 0333733703 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026104165 |
| oclc_num | 610900170 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXIII, 376 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | MacMillan |
| record_format | marc |
| series2 | MacMillan business |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar 2. ed. Basingstoke [u.a.] MacMillan 1998 XXIII, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacMillan business Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it ; how to profit from it Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it ; how to profit from it |
| title_auth | Market segmentation how to do it ; how to profit from it |
| title_exact_search | Market segmentation how to do it ; how to profit from it |
| title_full | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it ; how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it ; how to profit from it |
| topic | Markedssegmentering Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Markedssegmentering Market segmentation Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |