The gamification revolution: how leaders leverage game mechanics to crush the competition
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw Hill Education
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XVIII, 235 S. Ill., graph. Darst. |
| ISBN: | 9780071808316 0071808310 |
Internformat
MARC
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| 245 | 1 | 0 | |a The gamification revolution |b how leaders leverage game mechanics to crush the competition |c Gabe Zichermann ; Joselin Linder |
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Datensatz im Suchindex
| _version_ | 1804150518770040832 |
|---|---|
| adam_text | CONTENTS
Acknowledgments
vii
Go Deeper with the Gamification Revolution App
ix
Introduction
xi
Gamify Your Read
xviii
GAMIFICATION AS WINNING STRATEGY
і
1.
The Revolution Will Be Gamified
3
2.
Gamification as Winning Corporate Strategy
25
Í3.
;
Gamifying the Strategic Process
45
ENGAGING YOUR TEAM AND DRIVING RESULTS
4.
Ί
Supercharging Staff Performance
65
С
5.3
Igniting Employee Innovation
83
vi
:<; CONTENTS
[б.
j Reimagining
Recruitment, Training, and Development
103
7.
Propelling Personnel to Health and
Wellness 127
CONNECTING, ENGAGING, AND LEVERAGING
YOUR CUSTOMER BASE
{8. ]
Cutting Through the Consumer Noise
149
[9.1
Sustaining Long-Term Customer Engagement
173
ЕЮ.]
Innovating with Crowdsourcing
195
ill.] In Conclusion
215
Answer Key to Gamify Your Read
222
Index
227
|
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| discipline | Informatik Soziologie Arbeitswissenschaften Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041127176 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:40:12Z |
| institution | BVB |
| isbn | 9780071808316 0071808310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026103063 |
| oclc_num | 856812357 |
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| publishDate | 2013 |
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| publisher | McGraw Hill Education |
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| spelling | Zichermann, Gabe 1974- Verfasser (DE-588)1057947903 aut The gamification revolution how leaders leverage game mechanics to crush the competition Gabe Zichermann ; Joselin Linder New York, NY [u.a.] McGraw Hill Education 2013 XVIII, 235 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Computerspiel (DE-588)4010457-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Computerspiel (DE-588)4010457-6 s Marketing (DE-588)4037589-4 s Kundenbindung (DE-588)4384508-3 s DE-604 Linder, Joselin 1975- Verfasser (DE-588)1057948586 aut Erscheint auch als Online-Ausgabe 978-0-07-180832-3 DE-601 pdf/application http://www.gbv.de/dms/zbw/735315256.pdf Inhaltsverzeichnis Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026103063&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zichermann, Gabe 1974- Linder, Joselin 1975- The gamification revolution how leaders leverage game mechanics to crush the competition Computerspiel (DE-588)4010457-6 gnd Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4010457-6 (DE-588)4037589-4 (DE-588)4384508-3 |
| title | The gamification revolution how leaders leverage game mechanics to crush the competition |
| title_auth | The gamification revolution how leaders leverage game mechanics to crush the competition |
| title_exact_search | The gamification revolution how leaders leverage game mechanics to crush the competition |
| title_full | The gamification revolution how leaders leverage game mechanics to crush the competition Gabe Zichermann ; Joselin Linder |
| title_fullStr | The gamification revolution how leaders leverage game mechanics to crush the competition Gabe Zichermann ; Joselin Linder |
| title_full_unstemmed | The gamification revolution how leaders leverage game mechanics to crush the competition Gabe Zichermann ; Joselin Linder |
| title_short | The gamification revolution |
| title_sort | the gamification revolution how leaders leverage game mechanics to crush the competition |
| title_sub | how leaders leverage game mechanics to crush the competition |
| topic | Computerspiel (DE-588)4010457-6 gnd Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Computerspiel Marketing Kundenbindung |
| url | http://www.gbv.de/dms/zbw/735315256.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026103063&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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