Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2013
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| Schriftenreihe: | Reihe Handel und Internationales Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (XIX, 179 p. 18 illus) |
| ISBN: | 9783834944924 |
| DOI: | 10.1007/978-3-8349-4492-4 |
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Datensatz im Suchindex
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| adam_text | RETAIL INTERNATIONALIZATION IN EMERGING COUNTRIES
/ PENNEMANN, KARIN
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
RECIPROCITY BETWEEN RETAILER’S CORPORATE IMAGE AND STORE IMAGE
THE EFFECT OF PERCEIVED BRAND GLOBALNESS ON RETAILER BRAND EQUITY
THE GLOBALNESS ROUTE: HOW CONSUMER AND BRAND LEVEL FACTORS CHANGE THE
ROUTE TO SUCCESS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
RETAIL INTERNATIONALIZATION IN EMERGING COUNTRIES
/ PENNEMANN, KARIN
: 2013
ABSTRACT / INHALTSTEXT
RETAIL FIRMS HAVE INTERNATIONALIZED AGGRESSIVELY, FIRST INTO DEVELOPED
COUNTRIES AND THEN INTO DEVELOPING COUNTRIES. DOING BUSINESS IN EMERGING
COUNTRIES OFFERS GROWTH OPPORTUNITIES, BUT ALSO HOLDS SOME UNCERTAINTIES
DUE TO THE LACK OF KNOWLEDGE ON WHETHER INTERNATIONAL RETAILERS CAN
SUCCEED WITH A GLOBAL BRAND IN BUSINESS THAT WAS ORIGINALLY LOCAL. TO
EXPAND ON THIS ISSUE, KARIN PENNEMANN DISCUSSES SUCCESSFUL POSITIONING
OPTIONS FOR RETAIL BRANDS IN THE CONTEXT OF EMERGING COUNTRIES AND DRAWS
IMPLICATIONS FOR RETAILERS’ INTERNATIONAL BRAND MANAGEMENT. HER
RESEARCH IDENTIFIES THE IMPORTANCE OF PERCEIVED BRAND GLOBALNESS, THE
UNDERLYING VALUE CREATION PROCESS, AND THE RELEVANCE OF CULTURAL
DIFFERENCES IN INTERNATIONAL RETAIL BRAND MANAGEMENT. CONTENTS
INTERNATIONALIZATION OF RETAIL FIRMS IN EMERGING
COUNTRIES MEANING, IMPORTANCE, AND VALUE CREATION
PROCESS OF PERCEIVED BRAND GLOBALNESS AS A RETAILER’S TOOL FOR SUCCESS
IN EMERGING COUNTRIES INTERNATIONAL RETAIL BRAND
MANAGEMENT TARGET GROUPS ACADEMICS AND STUDENTS OF
BUSINESS ADMINISTRATION WITH A FOCUS ON INTERNATIONAL MARKETING AND
MANAGEMENT MANAGERS OF RETAIL AND SERVICE FIRMS, AS
WELL AS INTERNATIONAL MARKETING MANAGERS THE AUTHOR DR. KARIN
PENNEMANN GAINED HER DOCTORAL DEGREE AT THE INSTITUTE FOR MARKETING AND
RETAILING OF TRIER UNIVERSITY. HER WORK WAS ACKNOWLEDGED BY THE AMERICAN
MARKETING ASSOCIATION. SHE WORKS IN THE STRATEGY DEVELOPMENT DEPARTMENT
OF A LEADING INTERNATIONAL COMPANY. THE EDITORS THE SERIES HANDEL UND
INTERNATIONALES MARKETING/RETAILING AND INTERNATIONAL MARKETING IS
EDITED BY PROF. DR. BERNHARD SWOBODA AND PROF. DR. THOMAS FOSCHT.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Pennemann, Karin |
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| doi_str_mv | 10.1007/978-3-8349-4492-4 |
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| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Schwellenländer (DE-588)4053920-9 gnd China (DE-588)4009937-4 gnd |
| geographic_facet | Schwellenländer China |
| id | DE-604.BV041118478 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:59:55Z |
| institution | BVB |
| isbn | 9783834944924 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026094531 |
| oclc_num | 874343492 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | 1 Online-Ressource (XIX, 179 p. 18 illus) |
| psigel | ZDB-2-SBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| series2 | Reihe Handel und Internationales Marketing |
| spellingShingle | Pennemann, Karin Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China Einzelhandel (DE-588)4127747-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Kulturelle Identität (DE-588)4033542-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4125431-4 (DE-588)4033542-2 (DE-588)4144679-3 (DE-588)4053920-9 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China |
| title_auth | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China |
| title_exact_search | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China |
| title_full | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China Karin Pennemann |
| title_fullStr | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China Karin Pennemann |
| title_full_unstemmed | Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China Karin Pennemann |
| title_short | Retail Internationalization in Emerging Countries |
| title_sort | retail internationalization in emerging countries the positioning of global retail brands in china |
| title_sub | The Positioning of Global Retail Brands in China |
| topic | Einzelhandel (DE-588)4127747-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Kulturelle Identität (DE-588)4033542-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Einzelhandel Internationales Marketing Kulturelle Identität Markenpolitik Schwellenländer China Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-4492-4 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026094531&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026094531&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT pennemannkarin retailinternationalizationinemergingcountriesthepositioningofglobalretailbrandsinchina |