Media and Convergence Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2013
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| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXV, 376 p. 49 illus) |
| ISBN: | 9783642361630 |
| DOI: | 10.1007/978-3-642-36163-0 |
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| adam_text | MEDIA AND CONVERGENCE MANAGEMENT
/
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
PART I: CONVERGENCE AND STRATEGIC MANAGEMENT
PART II: CONVERGENCE AND ADVERTISING AND MARKETING
PART III: CONVERGENCE AND CONSUMER BEHAVIOR
PART IV: CONVERGENCE AND TECHNOLOGY
PART V: CONVERGENCE AND JOURNALISM
PART VI: FUTURE OUTLOOK
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MEDIA AND CONVERGENCE MANAGEMENT
/
: 2013
ABSTRACT / INHALTSTEXT
CONVERGENCE HAS GAINED AN ENORMOUS AMOUNT OF ATTENTION IN MEDIA STUDIES
WITHIN THE LAST SEVERAL YEARS. IT IS USED TO DESCRIBE THE MERGING OF
FORMERLY DISTINCT FUNCTIONS, MARKETS AND FIELDS OF APPLICATION, WHICH
HAS CHANGED THE WAY COMPANIES OPERATE AND CONSUMERS PERCEIVE AND PROCESS
MEDIA CONTENT. THESE TRANSFORMATIONS HAVE NOT ONLY LED BUSINESS
PRACTICES TO CHANGE AND REQUIRED COMPANIES TO ADAPT TO NEW CONDITIONS,
THEY ALSO CONTINUE TO HAVE A LASTING IMPACT ON RESEARCH IN THIS AREA.
THIS BOOK’S MAIN PURPOSE IS TO SHED SOME LIGHT ON CRUCIAL PHENOMENA OF
MEDIA AND CONVERGENCE MANAGEMENT, WHILE ALSO ADDRESSING MORE SPECIFIC
ISSUES BROUGHT ABOUT BY INNOVATIONS RELATED TO MEDIA, TECHNOLOGIES,
INDUSTRIES, BUSINESS MODELS, CONSUMER BEHAVIOR AND CONTENT MANAGEMENT.
THIS BOOK GATHERS INSIGHTS FROM RENOWNED ACADEMIC RESEARCHERS AND
PURSUES A HIGHLY INTERDISCIPLINARY APPROACH. IT WILL SERVE AS A VALUABLE
REFERENCE GUIDE FOR STUDENTS, PRACTITIONERS AND RESEARCHERS INTERESTED
IN MEDIA CONVERGENCE PROCESSES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Diehl, Sandra |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-36163-0 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV041117792 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:59:55Z |
| institution | BVB |
| isbn | 9783642361630 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026093865 |
| oclc_num | 852531285 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-898 DE-BY-UBR DE-2070s DE-M347 DE-703 DE-634 DE-Aug4 DE-19 DE-BY-UBM DE-1051 DE-1049 DE-859 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | 1 Online-Ressource (XXV, 376 p. 49 illus) |
| psigel | ZDB-2-SBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| spellingShingle | Diehl, Sandra Media and Convergence Management Medienkonvergenz (DE-588)1024346722 gnd Management (DE-588)4037278-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Medienkonsum (DE-588)4120719-1 gnd Kommunikation (DE-588)4031883-7 gnd Geschäftsmodell (DE-588)7737985-8 gnd Werbung (DE-588)4065541-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| subject_GND | (DE-588)1024346722 (DE-588)4037278-9 (DE-588)4129410-5 (DE-588)4062644-1 (DE-588)4120719-1 (DE-588)4031883-7 (DE-588)7737985-8 (DE-588)4065541-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4169187-8 (DE-588)4059252-2 (DE-588)4143413-4 |
| title | Media and Convergence Management |
| title_auth | Media and Convergence Management |
| title_exact_search | Media and Convergence Management |
| title_full | Media and Convergence Management edited by Sandra Diehl, Matthias Karmasin |
| title_fullStr | Media and Convergence Management edited by Sandra Diehl, Matthias Karmasin |
| title_full_unstemmed | Media and Convergence Management edited by Sandra Diehl, Matthias Karmasin |
| title_short | Media and Convergence Management |
| title_sort | media and convergence management |
| topic | Medienkonvergenz (DE-588)1024346722 gnd Management (DE-588)4037278-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Medienkonsum (DE-588)4120719-1 gnd Kommunikation (DE-588)4031883-7 gnd Geschäftsmodell (DE-588)7737985-8 gnd Werbung (DE-588)4065541-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| topic_facet | Medienkonvergenz Management Medienwirtschaft Verbraucherverhalten Medienkonsum Kommunikation Geschäftsmodell Werbung Strategisches Management Marketing Medien Technischer Fortschritt Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-642-36163-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026093865&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026093865&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT diehlsandra mediaandconvergencemanagement |