Hard sell: advertising, affluence and transatlantic relations, c. 1951 - 69
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Manchester [u.a.]
Manchester Univ Press
2013
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Studies in popular culture
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 212 S. Ill. |
| ISBN: | 9780719085376 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | HARD
SELL
ADVERTISING, AFFLUENCE
AND
TRANSATLANTIC
RELATIONS,
C.1951-69
SEAN
NIXON
MANCHESTER
UNIVERSITY
PRESS
MANCHESTER
AND
NEW
YORK
DISTRIBUTED
EXCLUSIVELY
INTHE
USA
BY
PALGRAVE
MACMILLAN
CONTENTS
LIST OF ILLUSTRATIONS
FOREWORD
ACKNOWLEDGEMENTS
ABBREVIATIONS
PAGE
IX
XL
XIII
XV
INTRODUCTION
THE
ADVERTISING
INDUSTRY
IN
THE
AGE
OF
AFFIUENCE
16
2
APOSTLE
OFAMERICANIZATION?
J.
WALTER
IHOMPSON,
ADVERTISING
AND
ANGLO-AMERICAN
RELATIONS
.)6
3
UNDERSTANDING
ORDINARY
WOMEN:
CONSUMER
RESEARCH
AND
THE
MASS-MARKET
HOUSEWIFE
66
4
ACHALLENGE
BOTH
ALARMING
AND
ALLURING :
THE
BIRTH
OF
TELEVISION
ADVERTISING
95
5
ALLMOD
CONS :
TELEVISION
ADVERTISING,
THE
HOUSEWIFE
AND
DOMESTIC
LIFE
119
6
WELCOME
INTRUSION?
TELEVISION
ADVERTISING
AND
THE
VIEWING
PUBLIC
141
7
TRADING
ON
HUMAN
WEAKNESS :
ADVERTISING,
MORALITY
AND
CONSUMER
DESIRE
164
CONCLUSION
187
BIBLIOGRAPHY
INDEX
197
207
LISTOFILLUSTRATIONS
TOTALADVERTISING EXPENDITURE ASAPERCENTAGE
OFGNR~1952-69
20
2
ADVERTISING
EXPENDITURE
AND
PRODUCT
GROUPS,
1%7
21
3
ADVERTISING
EXPENDITURE
BYMEDIA
(ASPERCENTAGE
OFTOTAL
SPEND),
1%0-70
21
4
PARKERPENS,]WT
CHICAGO,
1951(COURTESY
OFJOHN
W.HARTMAN
CENTER,
DUKE
UNIVERSITY/].
WALTERTHOMPSON)
53
5
PARKERPENS,]WT
LONDON,
1954(COURTESY
OFJOHN
W.HARTMAN
CENTER,
DUKE
UNIVERSITY/].
WALTER THOMPSON)
54
6
PARKERPENS,]WT
LONDON,
1%6
(COURTESY
OFJOHN
W
HARTMAN
CENTER,
DUKE
UNIVERSITY/].
WALTERTHOMPSON)
56
7
RICHARD
SHOPS,]WT
LONDON,
1%6
(COURTESY
OFARCADIAGROUP)
57
8
RICHARD
SHOPS,]WT
LONDON,
1%6
(COURTESY
OFARCADIA
GROUP)
58
9
AREMARKABLY
ACCURATE
MARKETING
TOOL ,]WT,
1959(COURTESY
OF
JOHN
W
HARTMAN
CENTER,
DUKE
UNIVERSITY/].
WALTERTHOMPSON)
67
10
PIN-UP ,]WT
LONDON,
1950(PIN-UP
PERMSLTD)
75
11 OXO ,
]WT
LONDON
(COURTESY
OFPREMIER
FOODS)
82
12
DUNCAN
ROSS,DORLAND
ADVERT,
1954(ADMARK
PUBLISHING
COMPANY
LTD)
102
13
]WT
TELEVISIONWORKSHOP,
1956(COURTESY
OF]OHN
W
HARTMAN
CENTER,
DUKE
UNIVERSITY/].
WALTERTHOMPSON)
105
14
MODERN
KITCHEN,
DESIGN,
1955,ISSUE75(DESIGN
COUNCIL
/
UNIVERSITYOFBRIGHTON
DESIGNARCHIVES,
WWW.BRIGHTON.AC.UK/
ARCHIVES)
124
|
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| edition | 1. publ. |
| era | Geschichte 1951-1969 gnd |
| era_facet | Geschichte 1951-1969 |
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| series2 | Studies in popular culture |
| spelling | Nixon, Sean 1966- Verfasser (DE-588)124946445 aut Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 Sean Nixon 1. publ. Manchester [u.a.] Manchester Univ Press 2013 XIV, 212 S. Ill. txt rdacontent n rdamedia nc rdacarrier Studies in popular culture Geschichte 1951-1969 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Wohlstandsgesellschaft (DE-588)4066741-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf USA (DE-588)4078704-7 g Europa (DE-588)4015701-5 g Werbung (DE-588)4065541-6 s Wohlstandsgesellschaft (DE-588)4066741-8 s Geschichte 1951-1969 z DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026091399&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nixon, Sean 1966- Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 Werbung (DE-588)4065541-6 gnd Wohlstandsgesellschaft (DE-588)4066741-8 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4066741-8 (DE-588)4078704-7 (DE-588)4015701-5 |
| title | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 |
| title_auth | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 |
| title_exact_search | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 |
| title_full | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 Sean Nixon |
| title_fullStr | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 Sean Nixon |
| title_full_unstemmed | Hard sell advertising, affluence and transatlantic relations, c. 1951 - 69 Sean Nixon |
| title_short | Hard sell |
| title_sort | hard sell advertising affluence and transatlantic relations c 1951 69 |
| title_sub | advertising, affluence and transatlantic relations, c. 1951 - 69 |
| topic | Werbung (DE-588)4065541-6 gnd Wohlstandsgesellschaft (DE-588)4066741-8 gnd |
| topic_facet | Werbung Wohlstandsgesellschaft USA Europa |
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