Essentials of marketing: text and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1999
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | VII, 539 S. graph. Darst. |
| ISBN: | 0077094379 |
Internformat
MARC
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| 100 | 1 | |a Lancaster, Geoffrey |d 1938- |e Verfasser |0 (DE-588)129451851 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b text and cases |c Geoff Lancaster, Lester Massingham |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1999 | |
| 300 | |a VII, 539 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Case studies | |
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| 700 | 1 | |a Massingham, Lester |e Sonstige |0 (DE-588)129470228 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026091063 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lancaster, Geoffrey 1938- |
| author_GND | (DE-588)129451851 (DE-588)129470228 |
| author_facet | Lancaster, Geoffrey 1938- |
| author_role | aut |
| author_sort | Lancaster, Geoffrey 1938- |
| author_variant | g l gl |
| building | Verbundindex |
| bvnumber | BV041114945 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)833376199 (DE-599)BVBBV041114945 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| indexdate | 2024-07-10T00:39:58Z |
| institution | BVB |
| isbn | 0077094379 |
| language | English |
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| physical | VII, 539 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | McGraw-Hill |
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| spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Essentials of marketing text and cases Geoff Lancaster, Lester Massingham 3. ed. London [u.a.] McGraw-Hill 1999 VII, 539 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Massingham, Lester Sonstige (DE-588)129470228 oth |
| spellingShingle | Lancaster, Geoffrey 1938- Essentials of marketing text and cases Marketing Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Essentials of marketing text and cases |
| title_auth | Essentials of marketing text and cases |
| title_exact_search | Essentials of marketing text and cases |
| title_full | Essentials of marketing text and cases Geoff Lancaster, Lester Massingham |
| title_fullStr | Essentials of marketing text and cases Geoff Lancaster, Lester Massingham |
| title_full_unstemmed | Essentials of marketing text and cases Geoff Lancaster, Lester Massingham |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing text and cases |
| title_sub | text and cases |
| topic | Marketing Marketing Case studies |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT lancastergeoffrey essentialsofmarketingtextandcases AT massinghamlester essentialsofmarketingtextandcases |