Holdings: Market response models

Market response models: econometric and time series analysis

Saved in:

Bibliographic Details
Main Authors:	Hanssens, Dominique M. (Author), Parsons, Leonard J. (Author), Schultz, Randall L. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] Kluwer 2002
Edition:	2. ed., 2. print.
Series:	International series in quantitative marketing
Subjects:	Marketing Modellen Série chronologique Tijdreeksen Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys > Econometric models Sales forecasting > Econometric models Time-series analysis Absatzprognose Marktreaktionsfunktion Marktforschung Ökonometrie Marketingmodell Zeitreihenanalyse Modell
Online Access:	Inhaltsverzeichnis
Physical Description:	XIV, 501 S.
ISBN:	0792378261

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV041106576
003	DE-604
005	00000000000000.0
007	t
008	130625s2002 \|\|\|\| 00\|\|\| eng d
020			\|a 0792378261 \|9 0-7923-7826-1
035			\|a (OCoLC)249604201
035			\|a (DE-599)BVBBV041106576
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-11
050		0	\|a HF5415.3
082	0		\|a 658.8/015195 \|2 21
084			\|a QH 300 \|0 (DE-625)141566: \|2 rvk
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
100	1		\|a Hanssens, Dominique M. \|e Verfasser \|4 aut
245	1	0	\|a Market response models \|b econometric and time series analysis \|c by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
250			\|a 2. ed., 2. print.
264		1	\|a Boston [u.a.] \|b Kluwer \|c 2002
300			\|a XIV, 501 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a International series in quantitative marketing
650		7	\|a Marketing \|2 gtt
650		7	\|a Modellen \|2 gtt
650		4	\|a Série chronologique
650		7	\|a Tijdreeksen \|2 gtt
650		4	\|a Ventes - Prévision - Modèles économétriques
650		4	\|a Études de marché - Modèles économétriques
650		4	\|a Ökonometrisches Modell
650		4	\|a Market surveys \|x Econometric models
650		4	\|a Sales forecasting \|x Econometric models
650		4	\|a Time-series analysis
650	0	7	\|a Absatzprognose \|0 (DE-588)4252783-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktreaktionsfunktion \|0 (DE-588)4323157-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Ökonometrie \|0 (DE-588)4132280-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmodell \|0 (DE-588)4168909-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Zeitreihenanalyse \|0 (DE-588)4067486-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Modell \|0 (DE-588)4039798-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Ökonometrisches Modell \|0 (DE-588)4043212-9 \|2 gnd \|9 rswk-swf
689	0	0	\|a Zeitreihenanalyse \|0 (DE-588)4067486-1 \|D s
689	0	1	\|a Ökonometrie \|0 (DE-588)4132280-0 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Ökonometrisches Modell \|0 (DE-588)4043212-9 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Absatzprognose \|0 (DE-588)4252783-1 \|D s
689	2	1	\|a Ökonometrisches Modell \|0 (DE-588)4043212-9 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Absatzprognose \|0 (DE-588)4252783-1 \|D s
689	3	1	\|a Zeitreihenanalyse \|0 (DE-588)4067486-1 \|D s
689	3		\|8 3\p \|5 DE-604
689	4	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	4	1	\|a Modell \|0 (DE-588)4039798-1 \|D s
689	4		\|8 4\p \|5 DE-604
689	5	0	\|a Marktreaktionsfunktion \|0 (DE-588)4323157-3 \|D s
689	5		\|8 5\p \|5 DE-604
689	6	0	\|a Marketingmodell \|0 (DE-588)4168909-4 \|D s
689	6		\|8 6\p \|5 DE-604
700	1		\|a Parsons, Leonard J. \|e Verfasser \|4 aut
700	1		\|a Schultz, Randall L. \|e Verfasser \|4 aut
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-026082872
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 6\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804150491451490304
adam_text	Titel: Market response models Autor: Hanssens, Dominique M Jahr: 2002 CONTENTS Preface xi I. INTRODUCTION 1 1. Response Models for Marketing Management 3 Modeling Marketing Systems 4 Empirical Response Models 8 Marketing Management Tasks 10 Marketing Information 13 Model-Based Planning and Forecasting 16 Plan ofthe Book 19 2. Markets, Data, and Sales Drivers 23 Markets 24 Data 25 Response Measures and Drivers 48 Aggregation 70 Road Map of Market Response Modeling Techniques 75 II. MARKET RESPONSE IN STATIONARY MARKETS 87 3. Design of Static Response Models 89 Relations Among Variables 90 Functional Forms 94 Aggregation of Relations 129 Vlll 4. Design of Dynamic Response Models 139 Specification Issues in Dynamic Models 140 Discrete Time Models ofCarryover 142 Shape ofthe Response Function Revisited 156 Reaction Functions 166 Temporal Aggregation Revisited 173 Marketing Models and Prior Knowledge 178 5. Parameter Estimation and Model Testing 183 Classification of Variables 184 Estimation 185 Testing 201 Flexible Functional Forms 225 Model Selection 229 Confirmatory vs. Exploratory Data Analysis 240 III. MARKET RESPONSE IN EVOLVING MARKETS 249 6. Single Marketing Time Series 251 Why Analyze Single Marketing Time Series? 252 The Components of a Time Series 253 Univariate Time Series Models 262 Model Identification and Estimation 269 Evolution vs. Stationarity 279 7. Multiple Marketing Time Series 285 The Transfer Function Model 286 Multivariate Persistence 298 Incorporating Long-Term Equilibrium Conditions 303 Diagnosing Long-Term Marketing Strategie Scenarios 305 Empirical Causal Ordering 309 On Using Time Series Analysis 315 IX IV. SOLVING MARKETING PROBLEMS WITH ETS 317 8. Empirical Findings and Managerial Insights 319 Measuring Marketing Effects 320 Empirical Marketing Generaiizations 324 Brand-Level Findings and Generaiizations 328 Indusrry-Level Findings and Generaiizations 350 9. Making Marketing Plans and Sales Forecasts 357 Optimal Marketing Decisions 358 Embedded Competition 367 Forecasting 374 Forecasting without Market Response Models 386 Forecasting with Market Response Models 390 Simulation with Market Response Models 398 Combining Forecasting Methods and Models 399 V. Conclusion 405 10. Implementation 407 Nature of Implementation 408 Factors Affecting Implementation 412 The Demand for Market Response Models 420 Bibliography 427 Author Index 481 Company/Brand Index 489 Industry/Category/Product Index 491 Subject Index 493
any_adam_object	1
author	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L.
author_facet	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L.
author_role	aut aut aut
author_sort	Hanssens, Dominique M.
author_variant	d m h dm dmh l j p lj ljp r l s rl rls
building	Verbundindex
bvnumber	BV041106576
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.3
callnumber-search	HF5415.3
callnumber-sort	HF 45415.3
callnumber-subject	HF - Commerce
classification_rvk	QH 300 QP 611
ctrlnum	(OCoLC)249604201 (DE-599)BVBBV041106576
dewey-full	658.8/015195
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/015195
dewey-search	658.8/015195
dewey-sort	3658.8 515195
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., 2. print.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03806nam a2200901 c 4500</leader><controlfield tag="001">BV041106576</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130625s2002 \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0792378261</subfield><subfield code="9">0-7923-7826-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249604201</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041106576</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/015195</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 300</subfield><subfield code="0">(DE-625)141566:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hanssens, Dominique M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market response models</subfield><subfield code="b">econometric and time series analysis</subfield><subfield code="c">by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed., 2. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Kluwer</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 501 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International series in quantitative marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Modellen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Série chronologique</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tijdreeksen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ventes - Prévision - Modèles économétriques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Études de marché - Modèles économétriques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ökonometrisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market surveys</subfield><subfield code="x">Econometric models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales forecasting</subfield><subfield code="x">Econometric models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Time-series analysis</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktreaktionsfunktion</subfield><subfield code="0">(DE-588)4323157-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ökonometrie</subfield><subfield code="0">(DE-588)4132280-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmodell</subfield><subfield code="0">(DE-588)4168909-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zeitreihenanalyse</subfield><subfield code="0">(DE-588)4067486-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Modell</subfield><subfield code="0">(DE-588)4039798-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ökonometrisches Modell</subfield><subfield code="0">(DE-588)4043212-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Zeitreihenanalyse</subfield><subfield code="0">(DE-588)4067486-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Ökonometrie</subfield><subfield code="0">(DE-588)4132280-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Ökonometrisches Modell</subfield><subfield code="0">(DE-588)4043212-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Ökonometrisches Modell</subfield><subfield code="0">(DE-588)4043212-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Zeitreihenanalyse</subfield><subfield code="0">(DE-588)4067486-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Modell</subfield><subfield code="0">(DE-588)4039798-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Marktreaktionsfunktion</subfield><subfield code="0">(DE-588)4323157-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="6" ind2="0"><subfield code="a">Marketingmodell</subfield><subfield code="0">(DE-588)4168909-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parsons, Leonard J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schultz, Randall L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026082872</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV041106576
illustrated	Not Illustrated
indexdate	2024-07-10T00:39:46Z
institution	BVB
isbn	0792378261
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026082872
oclc_num	249604201
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	XIV, 501 S.
publishDate	2002
publishDateSearch	2002
publishDateSort	2002
publisher	Kluwer
record_format	marc
series2	International series in quantitative marketing
spelling	Hanssens, Dominique M. Verfasser aut Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz 2. ed., 2. print. Boston [u.a.] Kluwer 2002 XIV, 501 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd rswk-swf Marktreaktionsfunktion (DE-588)4323157-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Ökonometrie (DE-588)4132280-0 gnd rswk-swf Marketingmodell (DE-588)4168909-4 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Ökonometrisches Modell (DE-588)4043212-9 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 s Ökonometrie (DE-588)4132280-0 s Marketing (DE-588)4037589-4 s DE-604 Ökonometrisches Modell (DE-588)4043212-9 s 1\p DE-604 Absatzprognose (DE-588)4252783-1 s 2\p DE-604 3\p DE-604 Marktforschung (DE-588)4037630-8 s Modell (DE-588)4039798-1 s 4\p DE-604 Marktreaktionsfunktion (DE-588)4323157-3 s 5\p DE-604 Marketingmodell (DE-588)4168909-4 s 6\p DE-604 Parsons, Leonard J. Verfasser aut Schultz, Randall L. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L. Market response models econometric and time series analysis Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Marktforschung (DE-588)4037630-8 gnd Ökonometrie (DE-588)4132280-0 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marketing (DE-588)4037589-4 gnd Modell (DE-588)4039798-1 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd
subject_GND	(DE-588)4252783-1 (DE-588)4323157-3 (DE-588)4037630-8 (DE-588)4132280-0 (DE-588)4168909-4 (DE-588)4067486-1 (DE-588)4037589-4 (DE-588)4039798-1 (DE-588)4043212-9
title	Market response models econometric and time series analysis
title_auth	Market response models econometric and time series analysis
title_exact_search	Market response models econometric and time series analysis
title_full	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_fullStr	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_full_unstemmed	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_short	Market response models
title_sort	market response models econometric and time series analysis
title_sub	econometric and time series analysis
topic	Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Marktforschung (DE-588)4037630-8 gnd Ökonometrie (DE-588)4132280-0 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marketing (DE-588)4037589-4 gnd Modell (DE-588)4039798-1 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd
topic_facet	Marketing Modellen Série chronologique Tijdreeksen Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose Marktreaktionsfunktion Marktforschung Ökonometrie Marketingmodell Zeitreihenanalyse Modell
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hanssensdominiquem marketresponsemodelseconometricandtimeseriesanalysis AT parsonsleonardj marketresponsemodelseconometricandtimeseriesanalysis AT schultzrandalll marketresponsemodelseconometricandtimeseriesanalysis

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items