Verfügbarkeit: Market response models

Market response models: econometric and time series analysis

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Bibliographische Detailangaben
Hauptverfasser:	Hanssens, Dominique M. (VerfasserIn), Parsons, Leonard J. (VerfasserIn), Schultz, Randall L. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston [u.a.] Kluwer 2002
Ausgabe:	2. ed., 2. print.
Schriftenreihe:	International series in quantitative marketing
Schlagworte:	Marketing Modellen Série chronologique Tijdreeksen Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys > Econometric models Sales forecasting > Econometric models Time-series analysis Absatzprognose Marktreaktionsfunktion Marktforschung Ökonometrie Marketingmodell Zeitreihenanalyse Modell
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XIV, 501 S.
ISBN:	0792378261

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Titel: Market response models Autor: Hanssens, Dominique M Jahr: 2002 CONTENTS Preface xi I. INTRODUCTION 1 1. Response Models for Marketing Management 3 Modeling Marketing Systems 4 Empirical Response Models 8 Marketing Management Tasks 10 Marketing Information 13 Model-Based Planning and Forecasting 16 Plan ofthe Book 19 2. Markets, Data, and Sales Drivers 23 Markets 24 Data 25 Response Measures and Drivers 48 Aggregation 70 Road Map of Market Response Modeling Techniques 75 II. MARKET RESPONSE IN STATIONARY MARKETS 87 3. Design of Static Response Models 89 Relations Among Variables 90 Functional Forms 94 Aggregation of Relations 129 Vlll 4. Design of Dynamic Response Models 139 Specification Issues in Dynamic Models 140 Discrete Time Models ofCarryover 142 Shape ofthe Response Function Revisited 156 Reaction Functions 166 Temporal Aggregation Revisited 173 Marketing Models and Prior Knowledge 178 5. Parameter Estimation and Model Testing 183 Classification of Variables 184 Estimation 185 Testing 201 Flexible Functional Forms 225 Model Selection 229 Confirmatory vs. Exploratory Data Analysis 240 III. MARKET RESPONSE IN EVOLVING MARKETS 249 6. Single Marketing Time Series 251 Why Analyze Single Marketing Time Series? 252 The Components of a Time Series 253 Univariate Time Series Models 262 Model Identification and Estimation 269 Evolution vs. Stationarity 279 7. Multiple Marketing Time Series 285 The Transfer Function Model 286 Multivariate Persistence 298 Incorporating Long-Term Equilibrium Conditions 303 Diagnosing Long-Term Marketing Strategie Scenarios 305 Empirical Causal Ordering 309 On Using Time Series Analysis 315 IX IV. SOLVING MARKETING PROBLEMS WITH ETS 317 8. Empirical Findings and Managerial Insights 319 Measuring Marketing Effects 320 Empirical Marketing Generaiizations 324 Brand-Level Findings and Generaiizations 328 Indusrry-Level Findings and Generaiizations 350 9. Making Marketing Plans and Sales Forecasts 357 Optimal Marketing Decisions 358 Embedded Competition 367 Forecasting 374 Forecasting without Market Response Models 386 Forecasting with Market Response Models 390 Simulation with Market Response Models 398 Combining Forecasting Methods and Models 399 V. Conclusion 405 10. Implementation 407 Nature of Implementation 408 Factors Affecting Implementation 412 The Demand for Market Response Models 420 Bibliography 427 Author Index 481 Company/Brand Index 489 Industry/Category/Product Index 491 Subject Index 493
any_adam_object	1
author	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., 2. print.
format	Book
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series2	International series in quantitative marketing
spelling	Hanssens, Dominique M. Verfasser aut Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz 2. ed., 2. print. Boston [u.a.] Kluwer 2002 XIV, 501 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd rswk-swf Marktreaktionsfunktion (DE-588)4323157-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Ökonometrie (DE-588)4132280-0 gnd rswk-swf Marketingmodell (DE-588)4168909-4 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Ökonometrisches Modell (DE-588)4043212-9 gnd rswk-swf Zeitreihenanalyse (DE-588)4067486-1 s Ökonometrie (DE-588)4132280-0 s Marketing (DE-588)4037589-4 s DE-604 Ökonometrisches Modell (DE-588)4043212-9 s 1\p DE-604 Absatzprognose (DE-588)4252783-1 s 2\p DE-604 3\p DE-604 Marktforschung (DE-588)4037630-8 s Modell (DE-588)4039798-1 s 4\p DE-604 Marktreaktionsfunktion (DE-588)4323157-3 s 5\p DE-604 Marketingmodell (DE-588)4168909-4 s 6\p DE-604 Parsons, Leonard J. Verfasser aut Schultz, Randall L. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L. Market response models econometric and time series analysis Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Marktforschung (DE-588)4037630-8 gnd Ökonometrie (DE-588)4132280-0 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marketing (DE-588)4037589-4 gnd Modell (DE-588)4039798-1 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd
subject_GND	(DE-588)4252783-1 (DE-588)4323157-3 (DE-588)4037630-8 (DE-588)4132280-0 (DE-588)4168909-4 (DE-588)4067486-1 (DE-588)4037589-4 (DE-588)4039798-1 (DE-588)4043212-9
title	Market response models econometric and time series analysis
title_auth	Market response models econometric and time series analysis
title_exact_search	Market response models econometric and time series analysis
title_full	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_fullStr	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_full_unstemmed	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_short	Market response models
title_sort	market response models econometric and time series analysis
title_sub	econometric and time series analysis
topic	Marketing gtt Modellen gtt Série chronologique Tijdreeksen gtt Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose (DE-588)4252783-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Marktforschung (DE-588)4037630-8 gnd Ökonometrie (DE-588)4132280-0 gnd Marketingmodell (DE-588)4168909-4 gnd Zeitreihenanalyse (DE-588)4067486-1 gnd Marketing (DE-588)4037589-4 gnd Modell (DE-588)4039798-1 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd
topic_facet	Marketing Modellen Série chronologique Tijdreeksen Ventes - Prévision - Modèles économétriques Études de marché - Modèles économétriques Ökonometrisches Modell Market surveys Econometric models Sales forecasting Econometric models Time-series analysis Absatzprognose Marktreaktionsfunktion Marktforschung Ökonometrie Marketingmodell Zeitreihenanalyse Modell
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026082872&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hanssensdominiquem marketresponsemodelseconometricandtimeseriesanalysis AT parsonsleonardj marketresponsemodelseconometricandtimeseriesanalysis AT schultzrandalll marketresponsemodelseconometricandtimeseriesanalysis

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