Dynamics of competitive advantage and consumer perception in social marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
2014
|
| Schriftenreihe: | Research essentials
|
| Schlagworte: | |
| Beschreibung: | "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XIX, 409 S. Ill., graph. Darst. |
| ISBN: | 9781466644304 9781466644328 |
Internformat
MARC
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| 245 | 1 | 0 | |a Dynamics of competitive advantage and consumer perception in social marketing |c Avinash Kapoor ; Chinmaya Kulshrestha [ed.] |
| 264 | 1 | |a Hershey, Pa. |b Business Science Reference |c 2014 | |
| 300 | |a XIX, 409 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Research essentials | |
| 500 | |a "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Kapoor, Avinash |e Sonstige |0 (DE-588)1032887060 |4 oth | |
| 700 | 1 | |a Kulshrestha, Chinmaya |d 1976- |e Sonstige |0 (DE-588)1032887249 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4666-4431-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026082663 | ||
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)914882958 (DE-599)BVBBV041106361 |
| dewey-full | 381/.142 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381/.142 |
| dewey-search | 381/.142 |
| dewey-sort | 3381 3142 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:46Z |
| institution | BVB |
| isbn | 9781466644304 9781466644328 |
| language | English |
| lccn | 2013014370 |
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| physical | XIX, 409 S. Ill., graph. Darst. |
| publishDate | 2014 |
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| publisher | Business Science Reference |
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| series2 | Research essentials |
| spelling | Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor ; Chinmaya Kulshrestha [ed.] Hershey, Pa. Business Science Reference 2014 XIX, 409 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Research essentials "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher. Includes bibliographical references and index Gesellschaft Social marketing Marketing Social aspects 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Kapoor, Avinash Sonstige (DE-588)1032887060 oth Kulshrestha, Chinmaya 1976- Sonstige (DE-588)1032887249 oth Erscheint auch als Online-Ausgabe 978-1-4666-4431-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dynamics of competitive advantage and consumer perception in social marketing Gesellschaft Social marketing Marketing Social aspects |
| subject_GND | (DE-588)4143413-4 |
| title | Dynamics of competitive advantage and consumer perception in social marketing |
| title_auth | Dynamics of competitive advantage and consumer perception in social marketing |
| title_exact_search | Dynamics of competitive advantage and consumer perception in social marketing |
| title_full | Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor ; Chinmaya Kulshrestha [ed.] |
| title_fullStr | Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor ; Chinmaya Kulshrestha [ed.] |
| title_full_unstemmed | Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor ; Chinmaya Kulshrestha [ed.] |
| title_short | Dynamics of competitive advantage and consumer perception in social marketing |
| title_sort | dynamics of competitive advantage and consumer perception in social marketing |
| topic | Gesellschaft Social marketing Marketing Social aspects |
| topic_facet | Gesellschaft Social marketing Marketing Social aspects Aufsatzsammlung |
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