Media and communication research methods:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | VIII, 320 S. Ill. |
| ISBN: | 9780230000070 |
Internformat
MARC
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| 245 | 1 | 0 | |a Media and communication research methods |c by Anders Hansen ; David Machin |
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| 300 | |a VIII, 320 S. |b Ill. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgements
vi
List of tables and figures
vii
1
Introduction to Media and Communication Research Methods
1
2
The research process
13
3
Researching ownership and media policy
32
4
Inside the producers domain: ethnography and observational
methods
60
5
Measuring output: content analysis
85
6
Text and talk: Critical Discourse Analysis
115
7
Analysing narratives and discourse schema
152
8
Symbols, semiotics and spectacle: analysing photographs
174
9
Measuring audiences: survey research
204
10
Interpreting audiences: focus group interviewing
227
11
Dealing with data: computers and analysis software
254
Glossary
283
References
298
Subject index
314
Author/name index
318
Media
and Communication Research Methods provides a clear and authoritative
introduction to qualitative and quantitative methods for studying media and
communication. Written by two highly experienced researchers, the book draws on a
wide range of media and communication research to introduce students to the relative
strengths of the different research approaches.
Beginning with an overview of the changing contexts and trends in media and
communication research approaches, the book demystifies research and the research
process by offering practical and accessible guidance on how to design, plan and carry
out successful research projects in media and communication. Featuring international
case studies and a student-friendly glossary, the book provides guidance on how to ask
the right research questions and select the right research method.
Media and Communication Research Methods is an indispensible text for all students of
media and communication studies, particularly those undertaking their own research
projects or taking modules in research methods.
|
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| ctrlnum | (OCoLC)851409723 (DE-599)BSZ383464196 |
| dewey-full | 302.23072 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23072 |
| dewey-search | 302.23072 |
| dewey-sort | 3302.23072 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
| format | Book |
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| title | Media and communication research methods |
| title_auth | Media and communication research methods |
| title_exact_search | Media and communication research methods |
| title_full | Media and communication research methods by Anders Hansen ; David Machin |
| title_fullStr | Media and communication research methods by Anders Hansen ; David Machin |
| title_full_unstemmed | Media and communication research methods by Anders Hansen ; David Machin |
| title_short | Media and communication research methods |
| title_sort | media and communication research methods |
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