Holdings: Handbook of niche marketing

Handbook of niche marketing: principles and practice

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Published:	New York Routledge 2011, c2006
Series:	Haworth series in segmented, targeted, and customized marketing
Subjects:	Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marketing Marktnische Marktsegmentierung Fallstudiensammlung
Online Access:	DE-12 DE-12 Volltext
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (XXII, 256 Seiten)
ISBN:	9780203050323
DOI:	10.4324/9780203050323

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indexdate	2025-04-23T08:00:53Z
institution	BVB
isbn	9780203050323
language	English
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publishDate	2011
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publisher	Routledge
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series2	Haworth series in segmented, targeted, and customized marketing
spelling	Handbook of niche marketing principles and practice Tevfik Dalgic, editor New York Routledge 2011, c2006 1 Online-Ressource (XXII, 256 Seiten) txt rdacontent c rdamedia cr rdacarrier Haworth series in segmented, targeted, and customized marketing Includes bibliographical references and index pt. 1. Background concepts and applications -- pt. 2. Empirical research in niche marketing -- pt. 3. Niche marketing cases Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd rswk-swf Marktnische (DE-588)4200415-9 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktnische (DE-588)4200415-9 s Marketing (DE-588)4037589-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Dalgic, Tevfik Sonstige oth Erscheint auch als Druck-Ausgabe 978-0-7890-2329-2 0-7890-2329-6 Erscheint auch als Druck-Ausgabe 978-0-7890-2330-8 0-7890-2330-X https://doi.org/10.4324/9780203050323 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Handbook of niche marketing principles and practice pt. 1. Background concepts and applications -- pt. 2. Empirical research in niche marketing -- pt. 3. Niche marketing cases Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd Marktnische (DE-588)4200415-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4200415-9 (DE-588)4037644-8 (DE-588)4522595-3
title	Handbook of niche marketing principles and practice
title_auth	Handbook of niche marketing principles and practice
title_exact_search	Handbook of niche marketing principles and practice
title_full	Handbook of niche marketing principles and practice Tevfik Dalgic, editor
title_fullStr	Handbook of niche marketing principles and practice Tevfik Dalgic, editor
title_full_unstemmed	Handbook of niche marketing principles and practice Tevfik Dalgic, editor
title_short	Handbook of niche marketing
title_sort	handbook of niche marketing principles and practice
title_sub	principles and practice
topic	Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd Marktnische (DE-588)4200415-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd
topic_facet	Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marketing Marktnische Marktsegmentierung Fallstudiensammlung
url	https://doi.org/10.4324/9780203050323
work_keys_str_mv	AT dalgictevfik handbookofnichemarketingprinciplesandpractice

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