Handbook of niche marketing: principles and practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2011, c2006
|
| Schriftenreihe: | Haworth series in segmented, targeted, and customized marketing
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXII, 256 S.) |
| ISBN: | 9780789023292 0789023296 9780789023308 078902330X 9780203050323 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of niche marketing |b principles and practice |c Tevfik Dalgic, editor |
| 264 | 1 | |a New York |b Routledge |c 2011, c2006 | |
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| 650 | 4 | |a Market segmentation / Case studies | |
| 650 | 4 | |a Market segmentation / Handbooks, manuals, etc | |
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Datensatz im Suchindex
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| bvnumber | BV041091289 |
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| contents | pt. 1. Background concepts and applications -- pt. 2. Empirical research in niche marketing -- pt. 3. Niche marketing cases |
| ctrlnum | (ZDB-30-PQE)ebr10684671 (OCoLC)846971220 (DE-599)BVBBV041091289 |
| dewey-full | 658.4/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/02 |
| dewey-search | 658.4/02 |
| dewey-sort | 3658.4 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780789023292 0789023296 9780789023308 078902330X 9780203050323 |
| language | English |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XXII, 256 S.) |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Routledge |
| record_format | marc |
| series2 | Haworth series in segmented, targeted, and customized marketing |
| spelling | Handbook of niche marketing principles and practice Tevfik Dalgic, editor New York Routledge 2011, c2006 1 Online-Ressource (XXII, 256 S.) txt rdacontent c rdamedia cr rdacarrier Haworth series in segmented, targeted, and customized marketing Includes bibliographical references and index pt. 1. Background concepts and applications -- pt. 2. Empirical research in niche marketing -- pt. 3. Niche marketing cases Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marktnische (DE-588)4200415-9 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktnische (DE-588)4200415-9 s Marketing (DE-588)4037589-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Dalgic, Tevfik Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of niche marketing principles and practice pt. 1. Background concepts and applications -- pt. 2. Empirical research in niche marketing -- pt. 3. Niche marketing cases Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marktnische (DE-588)4200415-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4200415-9 (DE-588)4037644-8 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Handbook of niche marketing principles and practice |
| title_auth | Handbook of niche marketing principles and practice |
| title_exact_search | Handbook of niche marketing principles and practice |
| title_full | Handbook of niche marketing principles and practice Tevfik Dalgic, editor |
| title_fullStr | Handbook of niche marketing principles and practice Tevfik Dalgic, editor |
| title_full_unstemmed | Handbook of niche marketing principles and practice Tevfik Dalgic, editor |
| title_short | Handbook of niche marketing |
| title_sort | handbook of niche marketing principles and practice |
| title_sub | principles and practice |
| topic | Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marktnische (DE-588)4200415-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Market segmentation / Case studies Market segmentation / Handbooks, manuals, etc Marktnische Marktsegmentierung Marketing Fallstudiensammlung |
| work_keys_str_mv | AT dalgictevfik handbookofnichemarketingprinciplesandpractice |