Holdings: Customer relationship management

Customer relationship management: the foundation of contemporary marketing strategy

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Bibliographic Details
Main Authors:	Baran, Roger J. 1945- (Author), Galka, Robert J. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, NY [u.a.] Routledge 2013
Edition:	1. publ.
Subjects:	Relationship marketing Customer relations / Management Beziehungsmarketing Kundenmanagement
Online Access:	DE-12 DE-12 DE-945 Volltext
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (IX, 393 Seiten) graph. Darst.
ISBN:	9780203107577
DOI:	10.4324/9780203107577

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MARC


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Record in the Search Index

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author	Baran, Roger J. 1945- Galka, Robert J.
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contents	section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons
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dewey-ones	658 - General management
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discipline	Wirtschaftswissenschaften
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spelling	Baran, Roger J. 1945- Verfasser (DE-588)171539729 aut Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka CRM 1. publ. New York, NY [u.a.] Routledge 2013 1 Online-Ressource (IX, 393 Seiten) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Galka, Robert J. Verfasser (DE-588)173989934 aut Erscheint auch als Druck-Ausgabe 978-0-415-89656-6 Erscheint auch als Druck-Ausgabe 978-0-415-89657-3 https://doi.org/10.4324/9780203107577 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Baran, Roger J. 1945- Galka, Robert J. Customer relationship management the foundation of contemporary marketing strategy section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4789127-0 (DE-588)4236865-0
title	Customer relationship management the foundation of contemporary marketing strategy
title_alt	CRM
title_auth	Customer relationship management the foundation of contemporary marketing strategy
title_exact_search	Customer relationship management the foundation of contemporary marketing strategy
title_full	Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka
title_fullStr	Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka
title_full_unstemmed	Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka
title_short	Customer relationship management
title_sort	customer relationship management the foundation of contemporary marketing strategy
title_sub	the foundation of contemporary marketing strategy
topic	Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Relationship marketing Customer relations / Management Beziehungsmarketing Kundenmanagement
url	https://doi.org/10.4324/9780203107577
work_keys_str_mv	AT baranrogerj customerrelationshipmanagementthefoundationofcontemporarymarketingstrategy AT galkarobertj customerrelationshipmanagementthefoundationofcontemporarymarketingstrategy AT baranrogerj crm AT galkarobertj crm

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