Customer relationship management: the foundation of contemporary marketing strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | UEI03 BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (IX, 393 S.) graph. Darst. |
| ISBN: | 9780415896566 9780415896573 9780203107577 |
Internformat
MARC
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| 100 | 1 | |a Baran, Roger J. |d 1945- |e Verfasser |0 (DE-588)171539729 |4 aut | |
| 245 | 1 | 0 | |a Customer relationship management |b the foundation of contemporary marketing strategy |c Roger J. Baran & Robert J. Galka |
| 246 | 1 | 3 | |a CRM |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2013 | |
| 300 | |a 1 Online-Ressource (IX, 393 S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Galka, Robert J. |e Verfasser |0 (DE-588)173989934 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804150466997649408 |
|---|---|
| any_adam_object | |
| author | Baran, Roger J. 1945- Galka, Robert J. |
| author_GND | (DE-588)171539729 (DE-588)173989934 |
| author_facet | Baran, Roger J. 1945- Galka, Robert J. |
| author_role | aut aut |
| author_sort | Baran, Roger J. 1945- |
| author_variant | r j b rj rjb r j g rj rjg |
| building | Verbundindex |
| bvnumber | BV041091222 |
| classification_rvk | QP 620 |
| collection | ZDB-38-EBR |
| contents | section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons |
| ctrlnum | (ZDB-30-PQE)ebr10672770 (OCoLC)874341117 (DE-599)BVBBV041091222 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780415896566 9780415896573 9780203107577 |
| language | English |
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| physical | 1 Online-Ressource (IX, 393 S.) graph. Darst. |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Routledge |
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| spelling | Baran, Roger J. 1945- Verfasser (DE-588)171539729 aut Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka CRM 1. publ. New York, NY [u.a.] Routledge 2013 1 Online-Ressource (IX, 393 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Galka, Robert J. Verfasser (DE-588)173989934 aut |
| spellingShingle | Baran, Roger J. 1945- Galka, Robert J. Customer relationship management the foundation of contemporary marketing strategy section I. CRM theory and development -- section II. Data management and technology -- section III. Marketing strategy -- section IV. CRM evaluation -- section V. CRM new horizons Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 |
| title | Customer relationship management the foundation of contemporary marketing strategy |
| title_alt | CRM |
| title_auth | Customer relationship management the foundation of contemporary marketing strategy |
| title_exact_search | Customer relationship management the foundation of contemporary marketing strategy |
| title_full | Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka |
| title_fullStr | Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka |
| title_full_unstemmed | Customer relationship management the foundation of contemporary marketing strategy Roger J. Baran & Robert J. Galka |
| title_short | Customer relationship management |
| title_sort | customer relationship management the foundation of contemporary marketing strategy |
| title_sub | the foundation of contemporary marketing strategy |
| topic | Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations / Management Beziehungsmarketing Kundenmanagement |
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